kickstarter workshop

Leveraging the CrowdA Kickstarter Workshop

Friday, October 18, 13

+$2,000,000

Friday, October 18, 13

What are you doing?

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Is crowdfunding right for you?

Self Funding

Friends and Family

Grants

Angel

VC

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Which platform is right for you?

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Picking a categoryArt

Comics

Dance

Design

Fashion

Film & Video

Food

Games

Music

Photography

Publishing

Technology

Theater

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Why it can matter#1

Photography #3

#4 #35Technology

Food

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Setting your funding goal

Actual cost of project

Is the Kickstarter funding the entire project?

How big are similar projects?

Your network

Incentive Costs (Digital vs. Physical goods)

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Building your campaign

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What drives success?

Clear messaging

Credibility

Compelling Pledge Levels

Coordinated Marketing

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Clear Messaging

Title explains what it is you are doing

Video is concise, personal, includes your team and testimonials

Page copy goes into the specific details of your whole project

You explain why you are doing your project

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Credibility

Who believes in what you are doing?

What have you done? Show your work!

Why should a random person trust you?

How are you going to deliver on the stated objectives?

When will you deliver on the project (realistically)?

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Compelling Pledge Levels

Do Customer development

How much money does your target audience have?

What do they like?

There needs to be value

Up-sell, Up-sell, Up-sell!

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Coordinated Marketing

How are you getting the word out?

What is your plan for the entire campaign?

Do you have blogs and media outreach plans?

Success can be determined in the first 4 hours

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Running Your Campaign

Full-time job for 1 or more people

Have an outreach plan for each day/week

Promote heavily, but don’t lose all of your friends

Don’t let the “Bathtub” get you down

Longer ≠ Better

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What happens when it ends?

14 Day window for collecting money

Ability to send out only 1 survey to backers

Continue posting updates and communicate on progress

Begin the nightmare of sending out incentives!

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Additional Questions

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Q: “Are there genres of games/Apps that generate more interest with kickstarter supporters, and conversely, are there genres of games/Apps that are pretty much Non-Starters for the same reason?”

A: Yes

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Sequels/Developed IP

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