kieran o’brien retail excellence€¦ · compu b was founded on a single, powerful idea: to unite...
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Kieran O’BrienMarketing Manager Compu b
+
Retail Excellence
eCommerce Committee Chairperson
Grafton Street, Swords,
Dundrum, Dublin.
Cork, Galway, Limerick
and London
Click n Collect
Not Just a Transaction
Just don’t have your customers waiting 45 years !
Key to Success
Customers are customers no matter where they
buy from us.
We need to marry online and in store to deliver a
consistent premium experience.
Evolution
Easy steps to
Click n Collect
1The Process
Challenges
Operational
Marketing
Customer
Technical
Benefits Customer experience
Shop floor staffing
Save 10 minutes per customer
Increased bottom line
IncreaseClick n Collect
50%Collect
n Collect
50%
Ho3m5e%Delivery
5 Tips for Successful Role Out
1 Allay fears of the staff
2 Patience is a virtue
3 Manage customer expectations
4 Always on where possible
5 Adapt and improve
Q&A
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