killer blogging and seo tips for bloggers,writers, and journalists

Post on 17-Oct-2014

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My presentation at #DigitalDayTO where I talk about SEO Must-Knows and Writing the Perfect Blog Post.

TRANSCRIPT

How to Write Insanely Popular Blog Posts

A guide to never writing a bad blog post again.

Does your blog need more Readership?

If your traffic is sputtering , I can help.

Crafting killer content requires a

system.

The best blog posts are

Discoverable Desirable & Shareable

Traits that Make a Great Blog Post

Attractive Title.

Coherent Structure.

Optimized for Search and the Long Tail.

Designed for Social Sharing and Conversion.

How to write killer

post titles

8 Tips on Writing Killer Post Titles

The List based Post

The Expert Interview

The Illustrated Guide

The How-to Post

8 Tips on Writing Killer Post Titles

The Case Study

The News Jack

The Audience Polarizer

The Ego-Bait

Let’s put this into practice.

Examples of Killer Post Titles

10 Ways Twitter Can Make You Money

Toronto Top Realtors Share their Secrets

Startup Financing : An Illustrated Guide

How to Choose the Perfect Summer Beer

Examples of Killer Post Titles

How Jon Snow Reduced His Bills by 33%

Why Rob Ford is the Media’s Best Friend

Why the 99% Are Fighting a Losing Battle

2014’s Smartest Young Entrepreneurs

That list took me about 10 minutes.

Creating the optimal post

structure.

The 4 Components of Great Blog Posts

A Strong Introduction

A Compelling Body

A Great Conclusion

Bonus: A Call to Action

How to optimize your content

for amazing SEO.

Which link would you rather click?

An Optimized Blog Post on Google

4 Steps in Optimizing Blogs for SEO

Do your Keyword Research

Include Keywords in Your Title and Body Copy

Create a Short Friendly URL

Add ALT Tags to Your Images

Keyword Research.

User Google Keyword Planner.

Pick topics that aren’t heavily competitive.

Write about content your audience wants to read.

Mine Google Auto Suggest with UberSuggest.

If you use Wordpress…

DIY SEO

ScribeSEO

Social + Links.

Publish Content that Tells a Story

Promote it via Social Channels

Get Editorial Links

Content + Distribution + SEO can yield some pretty amazing

results.

Pretty neat right?

Thank You. Connect with me:

dev@poweredbysearch.com

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