kipcamp: community engagement

Engaging Your CommunityMandy Jenkins @mjenkins

#KipCamp May 2012

Tap Into the Crowd

Listening, joining, leading and enabling conversation with our readers to bring them into the newsgathering process and elevate our journalism.

What is Community Engagement?

Promotion/PR Distribution of content An online-only effort

What it isn’t

Steve Buttry, Digital First Media

ConversationCollaborationOutreach

3 Types of Engagement

Joy Mayer, Reynolds Journalism Fellow, University of Missouri

1. Respond to replies, comments and questions (especially questions) everywhere

2. Be transparent in all you do

3. Ask for help when you need it

4. Be thankful

8 Rules of Engagement

5. Make corrections quickly and publicly

6. Address criticism without spats 

7. Be consistent

8. Don't just push your content out

8 Rules of Engagement

Profiles Pages

• One place to manage everything

• Control your privacy• Timeline design with

large image• Could mix

personal/professional

• Completely separate presence from profile

• Completely public• Timeline design with

large image• Detailed analytics to

see who visits

Target updates

Turn on Subscriptions: Anyone can read your public posts

Set up a vanity url at facebook.com/username

Add your job history and a snappy bio to About section (and make it public)

Going Public on Facebook

Think: What would you share on Facebook?

Get into longer conversationsAsk questions and feature the responses in stories

Whatever You ‘Like’

Whatever You 'Like'

Let’s Chat

Get readers’ input on your workGet them in direct contact with newsmakers and experts

Ask them what they want to know from those you cover

More info on chats

CoveritLive/ScribbleLiveYour existing writing/commenting platform on your site

Twitter

Live Chat Tools

Google Plus

Collaboration:Bringing Readers In to The

News

When you call on your readers/followers to contribute to a story

Calls for content, news tips and story sources

Can be breaking or long-term Involve a little or a lot of information

What is Crowdsourcing?

It’s as simple as asking…

Build engaged community (follow people, converse with them)

Build Twitter lists of key sources for breaking situations

Plan ahead when you can, have a plan for when you can’t

Include crowdsourcing in story-planning

Before Crowdsourcing

Search.Twitter.Com/advanced

Search by keywords, location, time

Search quickly - before the stream is taken over by reaction

During Breaking News

Open keyword searches Monitor key Twitter listsReporter or news org should start tweeting live to get and share info

Say what you know/don’t know

Don’t spread rumorsVet sources & informationAsk questions as you gather info

RT with context, note if it's verified

Breaking News Crowdsourcing

Search venues on Foursquare.com

“Mayor” is great source for info about a business or venue (employee or regular customer)

Search Nearby With Ban.Jo

Gathering info privately

Get results

Results flow into a shareable spreadsheet

Google Docs

Crowdsourced map: Google Maps

Crowdmapping

Free, fast and reader-friendly

All Our Ideas

Feature Example - TBDNews Example - HuffPost

Storify.com

Bring Readers in Via Curation

Can pull in tweets, public Facebook comments, photos from Flickr & Instragram

Pulls in video/audio Can import from other Storifys Reaction stories, Twitter fights, tell a

dramatic story through others' words

Storify: Add Readers’ Voices Into Your Story

Connect IRL

Seriously!

Connect with your readers

Have sources meet one another & readers

Get story ideas

Get feedback on your work

Remember Real Life?

Getting Out of The Office

Planned “meetups” for those interested in your beat

Maybe a happy hour or coffee meetup May consider online invites Could be about a certain topic, or an open

forum

Hosting Meetups

Bring Readers Into the Newsroom

Mobile/remote newsrooms in public spaces

Opening public space to interact with readers

Offering computer labs inside the newsroom

Offering classes for readersHolding public news meetings and

sharing budgets

Bring Readers Into the Newsroom (or vice versa)

So, how will you engage?

Mandy Jenkins

mjenkins@digitalfirstmedia.com@mjenkins

Blog: Zombiejournalism.comThese slides & more at

slideshare.net/mandyjenkins

THANKS!