kmworld roundtable - social networks for business success, an open source perspective
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ARTISANS OF OPEN SOURCE
Social Networks for Business Success
An Open Source Perspective
Rivet Logic Corporation1800 Alexander Bell DriveSuite 400Reston, VA 20191Ph: 703.955.3480 Fax: 703.234.7711
Mike VertalPresident and CEO
ARTISANS OF OPEN SOURCECopyright © 2009. Rivet Logic Corporation. All rights reserved.2
Rivet Logic Overview
• Award-winning professional services focused on:o Enterprise Content Managemento Web Content Managemento Collaboration and Social Communities
• Using Leading Open Source Software
ARTISANS OF OPEN SOURCE
Why Social for Business?
• The value… “of social software iso Improving connectednesso Promoting unplanned collaborationo Capturing informal knowledge”
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
-- Gartner, “Tutorial: Social Context, Not Technology, Defines Social Software”, 30 May 2008
ARTISANS OF OPEN SOURCE
In Other Words…
+
…for the enterprise
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Survey Results
• McKinseyo 69% of executives report “measurable business results”• Better sharing• Access to experts• Lower costs
• eMarketero Those not using social media
• Don’t know enough - 51%• Security concerns - 40%
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Social for Business Results
What’s the lowest risk way to get started?
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Social for Business Results
• Open sourceo Free - download & use nowo Start smallo Incremental development
• Pay for support later o If neededo As needed
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Open Source Options
• Many options to consider
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Alfresco Share - Example
ActivitiesActivities
PeoplePeople
TaggingTagging
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
Sites & Team
Collaboration
Sites & Team
Collaboration
ARTISANS OF OPEN SOURCE
Alfresco Share - Example
Office thinks it’s
SharePoint!
Office thinks it’s
SharePoint!
No Plug-in Needed
No Plug-in Needed
Version ControlVersion Control
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Liferay Social Office - Example
User profiles, Directories
User profiles, Directories
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Liferay Social Office - Example
Presence, Real-time
chat
Presence, Real-time
chatTeam sitesTeam sites
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
Activity feeds,Tasks
Activity feeds,Tasks
ARTISANS OF OPEN SOURCE
Liferay Social Office - Example
Collaboration
Collaboration
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
Search, Tagging, …Search, Tagging, …
ARTISANS OF OPEN SOURCE
Enterprise ready
• Content management• Security• Auditing and reporting
• Compliance
• Governance• Maintainability
• Reliability• Scalability
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Customer Case Studies
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Customer Case Studies
• Content collaboration within the enterprise
• Web publishing• Multi-channel content delivery• Social media and communities• E-commerce
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Team Beachbody
• Largest provider of home exercise programs
• Communityo Calendarso Join groupso Discuss, share, ..o Track Statso Contestso Feedso Find coaches
• Builds customer loyalty
• Generates revenue
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
ARTISANS OF OPEN SOURCE
Summary
• Social networks in the enterpriseo Early adopters report significant benefitso Still uncertainty and concerns
• Open source o Easy to start and experimento Lowest risk
• Focus on the right alternativeso Start with business goalso Include enterprise-grade featureso Engage with existing communities of users
Copyright © 2009. Rivet Logic Corporation. All rights reserved.
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