koinup techgaragel pitch for rome

Koinup, the 1st social network that connects all the people from virtual worlds and make access

and the discovery of virtual worlds easier.

PitchPitch

KoinupKoinup Social network for virtual world people

20K members, 100K unique visitors The virtual worlds marketThe virtual worlds market 100M active users (2008)

VC Investment 700M $ (2008)

Business modelBusiness model AdvertisingPremium AccountsBranded channels

Pierluigi Casolari founder,CEO

Technological journalist

New media and web consultant

Web marketing lecturer

Edoardo Turelli founder, CTO

Database and platform architect

Consultant for SEO

FoundersFounders

Media hypeSecond Life break out (2006-07)

Mass “adoption”VWs reach the masses (2008-09)

Next? 80% of internet users in VWs (2010-11)

Virtual Worlds MarketVirtual Worlds Market

The expert saysThe expert says

“Take one avatar and cross many virtual worlds, this is the virtual world future”

(M. Kingdon, Linden Lab CEO)

The pain: un-connected virtual worldsThe pain: un-connected virtual worlds

Walled GardensWalled Gardens Virtual worlds are unconnected. Do they need a bridge?

PortabilityPortability People have “identities” in many virtual worlds. How do they manage “virtual life”?

CommunityCommunity Photographers on Flickr, professionals on Linkedin … and the virtual world people?

The social network for…The social network for… Sharing your virtual life

The “best” of virtual worlds

“Managing” your virtual identities

The solutionThe solution

CompetitorsCompetitors

What is it?What is it?

StrengthStrength

WeaknessWeakness

News aggregator for virtual worlds

Social network for avatars

Appeal, graphic, web positioning

Various features, business models

Our brand, community, marketing

lack of community, features

Web positioning, marketing

Social media for virtual worlds

User generated contents

NumbersNumbers20K members100K visitors (month) Growth 5-7%

TimelineTimelineFounding (2007)ex. 500K visitors (2009)ex. 4M visitors (2010)

ResultsResultsGrowth of membershipGrowth of membership

Marketing StrategyMarketing Strategy

Search Engine Optimization 

Strategic Partnership Media partnership

Digital PR Sponsorship

VWs campaigns & events

 Viral Marketing

Marketing PlansMarketing Plans

AdvertisingAdvertising Google adsense Self service advertising

Premium AccountPremium Account for power users and most active virtual world people

Branded ChannelsBranded Channels High cost community products for company targeting VWs

Business modelBusiness model