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Korea Association of Smart Home
3 Company History
Goal of Organization 2
6 Vision
7 Business Strategy
8 Main Propulsion Projects
Definition of Smart Home 1
4 Organizational Status
5 Company Members’Status
2
1. Definition of Status
Combining residential environment with IT to promote national benefit & welfare
and to enable Smart Life Environment which focuses on danger free zones
City Electricity
Cars
Mobile Phone Work Smart Walk
Smart Grid
Smart City
(U-City)
Smart Phone
TV Smart TV
Smart Car
Education Smart Education
Health
Smart Care
Home appliances
Smart Home appliances
Convergence of Construction.Home appliances.Telecommunication.
Broadcasting. Service
Danger free Lives Promotion of
Health & Welfare
Economic convenience
3
Development
in policy
Goal of Organizat
ion
Exchange
Cooperation
Diffusion of
supply
Promoting the use of Smart Home
Service and its dissemination &
diffusion around the world
Exchanging information and cooperating
between members &companies
Excavation of system improvements and Support policy research and
development
Realizing a globalized leading nation of Smart home service
2. Goal of Oraganization
4
Changed the company name to ‘Korea Association of Smart Home’ Organized ‘u-Life Idea Competition’ Operating ‘Construction IT Convergence Support Center’ Inauguration of Smart TV/Home appliance Convergence Forum Operating ‘The process of manpower cultivation, specializing in Smart TV App Development
Operating Ubiquitous Dream Exhibition Standardization of Home network Performing research Signing of MOU among Korean-Chinese-Japanese Standards organization (Econet, IGRS,
Homenet Forum)
Inaugural Assembly(9.1) Inauguration of First President
(Lee, Yong Gyung, President of KT)
Establishment Of
Foundation Establishment
Organized ‘Smart Home Network Show‘ Publication of Research on ‘Home Network Statistics Report’ Organized ‘Home Network/u-Health Global Summit’ Established ‘Gumi Ubiquitous Experience Center’
Operating Inauguration of Smart Home Readers Forum (President/Sectorial Chiefs, composed with 16 people) Established the Smart Home /TV ecosystem based construction business Smart Home Development Strategy Establishment & Presentation Organized Smart Home Building Industry Exhibition Inauguration of Seventh President(Hong, Won-Pyo President of Samsung Electronic )
Development
Expansion
Leap
2003 2004 2005~8 2009~12 2014~
3. Company History
5
4. Organizational Status
General
Assembly
Board of
Directors
Steering
Committee
President
Vice-President
Planning and
Coordination
Management Strategy
Team
Research and
standard Team
Business Strategy
Department
Marketing Strategy
Team
External Relations
Team
Audit
Office location : 1101ho, NewT Castle, 429-1 Gasan-dong, Geumcheon-gu, Seoul
▪ SmartTV Forum ▪ Smart appliance Forum
▪ Smart Green Home Forum ▪ u-Health Forum
▪ Korea ZigBee Forum
Sectorial Forum Operation
Organization Chart
6
5. Company member’s Status
Board Members Members of company
Currently President of Samsung Electronics
Media Solution Center
Previous Secretary General of Korea Research Council
for Industrial Science and Technology
Previously worked at Ministry of Knowledge Economy,
Korean Agency for Technology and Standards
Vice President : KT, KT Telecop, LG electronics, SK telecom, Samsung C&T Corporation, Samsung Electronics,
Ezville, Kocom, Commax, LH Corporation, National Intelligence Communication Enterprise Association.
Head Director: Hyundai Tel., Telecommunications Technology Association, National Information Society
Agency, Electornics and Telecommunications Research Institute, Korea Electronics Technology Institute,
Ubiquitous computing, Radiopulse, KD Network
Audit : Samsung SDS
Tele-communication
Home appliances
Construction
Home Net
Security
ETC
About130 Companies President : Hong, Won Pyo
Vice-President : Lee Choong Ho
Board Members
7
Disseminate Smart Home Service to 50% of domestic households until 2020
6. Vision
Strengthening the industrial
competitiveness
Enlarging domestic markets.
Diffusing Korean Smart Home Global
2013
2016
2020
8
Constructing limitless competition
Developing as a core industry of Creative Economy Management innovation of Association Building human network with
members /related organizations
Expansion of Smart-home Applications
Policy Development
Partnership & Alliance
Establishing systematic construction to
Enhance accompanied growth
Developing and supplying service based on members needs
Commercialization Consulting, Excavating New Service, Cultivating Manpower, Networking etc., Total Support System.
7. Business Strategy
8. Main Propulsion Projects
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Improvement and standardization of legal system
Operational and strategic cooperation forum
Operation of Smart Home Readers Forum
Promote the use of smart home services
Research and constructing foundation
Expansion to overseas markets
1
2
3
4
5
6
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Research on establishing service guidelines and publish reports
Research on Construct Housing Building Guide <2010~2011>
Research on the guide to connecting Muti-unit dwelling and subdivision service
and u-service <2012>
Research on improvement of Laws.Regulations and Revision
Revise Housing Act/Facilitate .install advanced intelligent Home Network and revising
Technical Standards <2009>
Research on revising Laws®ulations to spread New convergence service<2003~ >
Publishing research on service industry guidelines and reports
Server of Subdivision, Homegateway, Wallpad KS standard setting and TTA Organization
standard setting<2011~2012>
Propulsion of Smarthome electronic equipment, service, interface, standardization of
platform<2004~ >
1
8. Main Propulsion Projects
Improvement and standardization of legal system
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Organizing a Specialized event of Smarthome
Organizing International Smarthome Building industry<every November, Coex>
(Organizing Export Consultation for Smarthome buyer, Smarthome Grand Conference)
Discover Smarthome service and enhance competitiveness
Smarthome idea/Organized an Award of TV App and peripheral <every October>
Organize SmartTV Global Summit <every November>
Raise developer specialized in Smart TV app <every year>
Strengthening Smarthome promotion
Organized Smarthome/u-Health Roadshow: hosted in main cities of Korea
Running Smarthome portal(www.kashi.or.kr) and publishing newsletters <twice per month>
Promote the use of smart home services 2
8. Main Propulsion Projects
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Research and constructing foundation
Research on Smarthome Market trends
Present Condition of Smarthome and publication of research on policy direction reports <once in every year>
Publishing research on Service industry guideline report <once in every year>
Constructing the foundation of Smarthome/TV Ecosystem
Support of Commercialization consulting & Preparing a Roadmap for Development in
industry <2012~2015>
Develop a model of Korean new town and Strategic research on countries with high export
opportunities of overseas expansion <2013~2015년>
Research on the model of Covengence of Smarthome to create win-win relationships for
Large․Small&Medium enterprises <2013~2015>
Developing guideline for managing Smarthome and Cultivating manpower<2013~2015>
Running SmartTV support center, establishing testing environment <2012년~2015>
3
8. Main Propulsion Projects
Operational and strategic cooperation forum
SmartGreenHome Forum<Chairperson : LH Corporation JO Huiman Department Head>
LH Corporation, Kocom, Commax, Samsung SDS etc. 20 companies are participating
Equipment, propulsion of standardization on Infra Convergence/Public hearing of Smarthome
SmartTV Forum<Chairperson : Samsung Electronics Kim Hyun Seok Vice president>
Samsung Electronics, LG Electronics, KT, SKT, KBS, SBS, Alticast etc. 43 companies are participating
Cultivating manpower for development in apps/Developer Workshop/Global Summit/App competition
Smart appliance Forum<Chairperson : Samsung Electornics Han Baekhee Executive Director>
Samsung Electronics, LG Electronics, KT, SKT, Moneual etc. 23 companies are participating
Standardization between home appliance’s interface/Seek for Service Model/Improvement in service regulation
u-Health Forum <Chairperson : Seoul National University Hospital Professor Kim Seok Hwa >
Seoul National University Hospital, Yonsei Univeristy Health System, Catholic University Hospital, KT, SKT etc. 17
companies are participating
Standardization of Service and excavation of models/proposal in improvement of laws®ulations/ dispatching
delegation for overseas expansion
4
8. Main Propulsion Projects
Operation of Smart Home Leaders Forum
Committee: President(Hong, Won-Pyo, President of Samsung Electronic) and about 15 people of leaders of Smart Home Industry
Scheduled host dates : 6 times in a year(April,May,June,September,October,November) breakfast every last week of the month
Formation of meeting : Debating on issues and check lists
(increase the member of the committee up to 30 people from 2014, Invite famous
domestic&overseas people)
Contents of meeting
- Share problems of each smarthome industry and seek for solutions
- Discuss on expansion of Smarthome service and diffusion method
- Check on revitalization of Smarthome Industry and its development
strategy
- Share visions and ideas of Smarthome
- Seek ways for promotion and create Smarthome boom
5
8. Main Propulsion Projects
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Expansion to global markets
Operation of Global strategic items export consortium
~2010 : Kazakhastan, Spain, Russia, etc.
2011 : UAE, Turkey
2012 : Malyasia, Indonesia
Running Korean Pavilion ANGACOM EXBITION
Participating the event which organized every June in Germany Cologne <10 domestic
companies were involved in construction of consortium)
Promotion of cooperation with other overseas relevant agencies
Standardization with Korea-China-Japan’s Smarthome representatives and promoting
cooperation via MOU signing < Circuit Workshops for 2 times in a year>
<Econet Consortium(Japan), IGRS(China), KASH & SmartGreenHome Forum (Korea)>
6
8. Main Propulsion Projects
Thank you!!
Korea Association of Smart Home
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