kymberly robinson - marketing your culture

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MARKETING YOUR CULTURE TO CLOSE NEW, BETTER BUSINESSThe many ways your people can make or break your success

Kymberly RobinsonCEO, Stratus Interactive

1. Why Culture is Your Agency’s Biggest Asset

2. Why You Can’t Ignore Culture

3. How We Built Our Culture

4. How You Can Leverage Your Culture to Win More, Better Business

TODAY YOU’LL WALK AWAY KNOWING:

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WHY CULTURE IS YOUR AGENCY’S BIGGEST ASSET1

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CULTURE = ASSET

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YOUR PEOPLE ARE YOUR SECRET SAUCE

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CULTURE HAS A PURPOSE -IT’S NOT JUST FOR SHOW.

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2 WHY YOU CAN’T IGNORE CULTURE

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STOP COMMITTING CULTURE CRIMES

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BAD APPLES KILL THE WARM AND FUZZIES

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IT’S OK TO MAKE AN OOPS…BUT YA GOTTA’ FIX IT.

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A REAL LIFE EXAMPLE

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ENOUGH WITH THE DOOM AND GLOOM ALREADY

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3 HOW WE BUILT OUR CULTURE

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GO WITH YOUR GUT-IT’LL RARELY STEER YOU WRONG“When I’m hiring someone I look for magic and a spark. Little things that intuitively give me a gut feeling that this person will go to the ends of the earth to accomplish the task at hand”

– Tommy Mottola, Sony Music Group

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Vision: To be the best at helping companies market, sell and grow, in the most authentic way possible.

Mission:We dedicate our lives to creating incredibly authentic consumer experiences using strategy, design and integrated marketing to make businesses wildly successful in this digital age. Their success is our success.

VISION AND MISSION

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We’re a Fearless team of

passionate Innovators that develop

incredibly meaningful Relationships with our customers

to focus on the the Effectiveness and

Success of their companies through Smarketing.

WE HAVE FIRES IN OUR HEARTS

Their success is our success and those FIRES never burn out.

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TRUDGING THROUGH THE TALENT POOLon your own vs. using a talent agency

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TRANSPARENCY IS THE BEST POLICY

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MEANINGFUL, AUTHENTIC RELATIONSHIPS WIN.

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OUR CULTURE

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4 How You Can Leverage Your Culture to Win More, Better Business

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SATURATE THE BUYER’S JOURNEY WITH CULTURE

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GETTING FROM THE “GO AWAY” TO “PLEASE, COME IN”

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MAKING SELLING LESS SLIMY

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BUT DON’T FORGET, IT’S QUALITY, NOT QUANTITY THAT REALLY COUNTS

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CULTURE FOR THE WIN

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THE PROOF IS IN THE PUDDING

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THANK YOU