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SOCIAL NETWORKING AND
THE POWER OF LINKEDIN
Catherine Tryon March 31, 2010
WHO IS CATHERINE TRYON
Over 20 years in the IT Industry
Over 15 years of Internet Marketing Experience
Small Business & Social Media Consultant
Entrepreneur, Trainer, & Speaker
SOCIAL MEDIA HAS CHANGED THE MARKETING LANDSCAPE
It has leveled the marketing playing field.
It’s community owned – can’t buy access to it.
Customers are overwhelmed with Advertising messages ( Avg. 3000 per day).
Customers have more choices.
Customers are talking back.
IT’S ALL ABOUT CONVERSATIONS
Business communication is becoming more personal.
93% of people believe businesses should have a social media presence so they could communicate with them. ~ Gartner Group
People want to be heard, especially if they are have an issue with your company.
AND RELATIONSHIPS
The most successful communities online tap into our basic human nature:
We want to belong.
We want to make a difference in the world.
We want to be heard.
Create relationships that satisfy those needs.
WHOSE OPINION MATTERS?
91% say consumers reviews are the #1 aid to buying decisions ~ J.C. Williams Group
87% trust a friend’s recommendation over a critic’s review ~ Marketing Sherpa
One word of mouth conversation has the impact of 200 TV ads ~ BuzzAgent
THE NEW TRUST ECONOMY
The line between business & personal is blurring – people are interested in doing business with people!
“Social networking is always important when it’s real and is always a useless distraction with
it’s fake” ~ Seth Godin
STATISTICS
74% of all US adults are now connected to the web.
( US is #8 June 2009 - #1 is Norway @ 86% )
2009 Average age of Social Media users
Linkedin 41
Facebook 34
Twitter 33
MySpace 29
THE BIG 3
Social Networking Platform with over 350 million users
Real time micro-blogging with over 50 million users
Business oriented professional network with over 50 million users
SO YOU’VE JOINED
NOW WHAT?
www.linkedin.com
WHAT IS LINKEDIN?
The free social network for business professionals around the world.
Your digital portfolio and contact list
60 million members
170 industries represented
200 countries
20 million US members
Executives from all the Fortune 500 companies are Linkedin members
THE LINKEDIN PROFESSIONAL
WHY USE LINKEDIN?
Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.
By adding connections, you increase the likelihood that people will see your profile first.
Increases your Google ranking
Research new people in advance of a meeting or event.
FIND A NEW OR BETTER JOB
It is who you know!
This is your searchable online resume
Ask your connections for introductions
Give and request endorsements
CHECK NEW PEOPLE OUT
Perform a Reference Check:
Does their profile match their resume?
Does the candidate have recommendations?
Hiring a Consultant?
Do they have any recommendations?
Have they given any recommendations to others?
45% of hiring managers said they were checking new hires’ social media profiles. Careerbuilder .com
OUR LINKED IN AGENDA
1.)Home Screen
2.)Profile
3.)Contacts
4.)Groups
5.)Inbox (InMail)
1. HOME SCREEN
Formatted like a 3 column blog
Left hand column: will use for navigating
Main column: things you will manage yourself.
Right column: Linkedin applications & ads
2. BUILD YOUR PROFILE
Your Profile is like: Your personal online business page
An online resume
Advertisement for YOU!
It should be designed with Marketing YOU in mind.
Think of a Linkedin Profile as your online digital portfolio for you!
PROFILE WORKSHEET
Use your real name!
Professional headline.
Add a photo – use a professional one.
Fill out the basics today.
Eventually reach 100% profile completion.
Status updates – make it work related.
3. CONTACTS: BUILDING YOUR NETWORK
Inviting and accepting connections
Max invitations to connect is 3000
Connection sources:
Address Book
Searching for people or companies
People move around a lot & information changes – this keeps your database fresh.
RECOMMENDATIONS
Third party testimonials add credibility to you when people do find you.
Encourage colleagues to give you a recommendation.
Give a recommendation freely to your colleagues.
4. JOIN GROUPS
Max is 50
Search for groups that interest you
Join groups with tons of members
Start a group
5. LINKEDIN “INMAIL”
1st degree connection (directly connected) or those you share a group membership with, you can send a message for free.
When invitation is accepted that makes you a 1st degree (direct) connection.
2nd and 3rd degree connection can send emails with upgraded ($) account.
Too many disapprovals can jeopardize your account
WHAT TO DO AFTER TODAY…
Complete your profile to 100%
Connect with the people that you know
Write a recommendation for a colleague or friend.
Ask for your friends for recommendations
Join or start a group that interests you
Build your network strategically
Always update your profile – keep it current!
FREE 15 MINUTE PHONE CONSULTATION
If you would like a free 15 minute consultation about Social Media, please add your name, phone number, and email address on the sheet & we will setup a time to talk.
THIS PRESENTATION IS AVAILABLE ONLINE
Download from slideshare.net
Search for Catherine Tryon
Go to my LinkedIn profile and download from my slideshare link.
THANK YOU!
Phone: 608.843.2345
Email: catherine@catherinetryon.com
www.facebook.com/catherine.tryon
www.linkedin.com/in/catherinetryon
www.twitter.com/catherinetryon
www.catherinetryon.com
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