la fleur hotels

Presentation La Fleur Hotels

Hospitality is a way of life……………..

History

•January 2008: Foundation of La Fleur Hotels

•August 2008: First hotel joins La Fleur Hotels

•Now: 31 hotels worldwide

Austria

Bulgaria

Costa Rica

Czech Republic

Egypt

France

India

Netherlands

Portugal

South Africa

Spain

Organization

Finance and acquisitions:

•Managing Director & CEO Sander Willemsen

Operations:

•Regional Manager UK & Cyprus Cherry Clift•Regional Manager SE Asia Vernon Harris•Regional Manager USA Jill La Fleur•Regional Manager Central Europe Jelena Knezevic-Van der Velde•Corporate Director of HR and Training Christa Walgien•Corporate Director of F&B and Retail Marc Nolte

Sales:•Sales Director Silke Daals•HRA consultants USA•REALM Consultants Europe•Concordia agency Eastern Europe•La Fleur Weddings USA•Craine enterprises UK•Chaine des Hoteliers Singapore

Architecture and construction:•Architectural designer and

construction consultant Bart Willemsen

Organization

Targets, growth:

•Add portfolio of owned hotels

•Increase the number of franchised hotels

•Increase the number of managed hotels

•Brand recognition

•Further develop sales and marketing

•Expansion particularly in resort destinations and emerging destinations

•Increase purchasing benefits for affiliated hotels

Brands

Why La Fleur Hotels?

•Fresh and innovative brand•Ready to implement F&B, Spa and Retail concepts•Active sales activities•State of the art reservation system•Accessible organization

•We are hoteliers, we think as hoteliers•Flexible organization adapting strategies to your specific needs

•Preferred partnerships with tour operators in Europe•Strategic partners worldwide

Reservation flow

La Fleur Hotels Website

Consortia

3rd party Website

Hotel Website

DirectWithHotelsWebsite

GDS SYSTEMS

La Fleur affiliated hotels

Negotiated

Travel Agents

Hotel Direct

Reservation module

Your Hotel

Further Benefits

•Communication with affiliated hotels via intranet

•Purchasing benefits

•Employee offers ( Euro 25 per night, 50% discount of F&B

•La Fleur training, recruitment and HR services

•La Fleur Hotels loyalty program “ Fleur Rewards “

www.lafleur-hotels.com info@lafleur-hotels.com

Management

Benefits for individual hotels:

•Enjoying the La Fleur reputation and quality image

•Taking advantage of the La Fleur sales and marketing activities

•Corporate purchasing benefits

•Quality monitoring & management

•Ready to implement F&B, Spa and retail concepts

•Corporate Partnerships

•Dedicated management team focusing on your bottom line results

www.lafleur-hotels.com info@lafleur-hotels.com

Management

Costs for hotels:

La Fleur Hotels requests a joining fee for setting up websites, branding, brochures and sales & marketing activities.

Besides a basic management and start up fee the cost for you being a La Fleur Hotel is performance based.

We make money only if you make money.

We will be glad to prepare you an attractive offer!

www.lafleur-hotels.com info@lafleur-hotels.com

Management

Joining criteria:

•Hotels must identify and adhere to La Fleur minimum quality and service requirements

•Minimum 3 star level

•Financially stable

www.lafleur-hotels.com info@lafleur-hotels.com

Where do we make a difference?

La Fleur Hotels manages your interests and financial results. After all, we only profit if you make money!

La Fleur Hotels focuses on quality, quality, quality. This is where you benefit by doing better than your neighbour resulting in a larger loyal guest base.

La Fleur Hotels does not only manage your revenue but, very important , also your cost and therefore your bottom line results

La Fleur Hotels offer you ready to implement restaurant, spa and retail concepts including ready to implement menu’s, treatments, products.

La Fleur Hotels offers business advisory, interim management, HR services and management support at very competitive rates.

www.lafleur-hotels.com info@lafleur-hotels.com

Sales Value?

YES!

Partnership with DirectWithHotels.com for online Hotel Reservations at your hotel. La Fleur Hotels does not receive commission.

Dedicated revenue managers by DirectWithHotels to support you to optimize your revenue.

Online marketing of your La Fleur Hotels website by DirectWithHotels

Corporate contracts with the worlds’ largest tour operators

Corporate contracts with worldwide multi nationals

Worldwide sales agents operating performance based.

La Fleur Hotels’ Loyalty System “Fleur Rewards” to improve guest loyalty

Active social networking, managing your press releases

Online reservation system

Preferred partner of:

New Developments

• 5 star Resort Marsa Alam –www.atumcove.com

• 5 star Resort Morocco –www.lejardindefleur.com

• Four 4 star hotels Indonesia –www.thebellezza.com

• 5 Star hotel and serviced apartments India –www.lavasa.com

La Fleur Hotels

www.lafleur-hotels.com

info@lafleur-hotels.com

Contact us for more information