labelling – are you serious

Labelling – Are You Serious?

Online-Jugendschutz — geht's noch?Hans Bredow InstituteHamburg 25 May 2011

Slides & more at http://kwz.me/N5

Phil Archer, i-sieve Technologies

Grímsvötn Volcano Showing Plume - May 22, 201. Photo: NASA Goddard Space Flight Center

Who Am I?

• Sentiment Analysis• Market Intelligence• Custom Filtering

• Web Standards• I run online training

courses, especially around mobile.

I Was

• ICRA's technical guy from April 2000 - November 2008.

• Responsible for various initiatives including: – European projects designed to promote labelling;– new labelling and filtering tools;– developing better labelling technologies.

• The most visible ICRA person in Europe (2002-2008).

Designed to:

• Create a Web site labelling system that was neutral and objective and therefore international.

• Be interpreted locally according to an individual's cultural preferences.

• Support self-labelling and, by extension, self regulation.

• Be implemented in browsers with a parent-friendly interface.

ICRA Had:

• Substantial support from the online industry.

• Political and financial support from the European Commission.

• Political support from various governments.

ICRA Failed

Although the buck doesn't entirely stop with me, I'm not passing it on.

Three Possible Filtering Methods

Lists

Generated by automated classification of content.

List is highly optimised for high performance, avoids having to classify the same page over and over again.

On the Fly Classification

If a URL is not on the list, the classification is done in real time.

This slows down the performance for the first user, but the result is added to the list.

Labels

Politically attractive.

Created manually.

Can be very detailed but more detail entails greater the effort.

Could help increase accuracy of on the fly classification.

Two Successful Filtering Methods

Lists

Generated by automated classification of content.

List is highly optimised for high performance, avoids having to classify the same page over and over again.

On the Fly Classification

If a URL is not on the list, the classification is done in real time.

This slows down the performance for the first user, but the result is added to the list.

Begging the question about labels:

Why Bother?

Time to say something positive…

Trusted, well-known data: film ratings

Trusted, well-known data: film ratings

Trusted, well-known data: film ratings

Trusted, well-known data: film ratings

<iframe class="facebook-like" frameborder="0" src="http://www.facebook.com/widgets/like.php?font=verdana&amp;show_faces=true&amp;height=68&amp;width=250&amp;href=http://www.moviepilot.de/movies/barfuss-auf-nacktschnecken"></iframe>

Welcome to Ravensburg “Web 3.0 Region”

On April 14, 2011, Ravensburg became the first city in the world to publish an almost complete set of high- quality information about shops, tourist attractions, medical services, and many other points of interest…

www.lieber-ravensburg.de/developer

Good Relations in the Wild

An active, successful metadata project

Screenshot of part of the Good Relations wiki

Good Relations & Search

A successful metadata system is:

1. relevant to consumers; visible in a way that fits in with their experiences elsewhere;

2. benefits the content providers directly, usually by increasing visibility of, and trust in, their content;

3. available through a variety of trusted APIs that developers can very quickly start using as they see fit and that they already have the tools to handle;

4. published under an unrestrictive licence.

Online-Jugendschutz — geht's noch?

Yes, if:• a service provides trusted descriptions of Web sites that

are genuinely useful to consumers (that means more than just age ratings etc.);

• content providers don't need to have to include anything in their own code;

• the data is available for free;• the service is flexible and responsive to its stakeholders:

– content providers;– consumers;– developers.

A possible model: MyWOT

Trustworthiness

Vendor reliability

Privacy

Child safety

A possible model: MetaCert

A possible model: MetaCertProviding labels & other services for .xxx

Also working with trustmarks, Creative Commons & more.

All labels delivered from MetaCert servers:

— more trustworthy;

— nothing for webmasters to add to site;

— W3C standards-based.

A successful metadata system is:

1. relevant to consumers;

2. of benefit to content providers;

3. available through trusted APIs;

4. published under an unrestrictive licence.

A successful metadata system is:

1. relevant to consumers;

2. of benefit to content providers;

3. available through trusted APIs;

4. published under an unrestrictive licence.

Phil Archer

i-sieve Technologies

phil@philarcher.org

Slides & more at http://kwz.me/N5