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S E R G E Y S U N D U K O V S K I Y P H . D .

MVP Building & Testing Your Set of“Must Have” Features1

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Introduction2

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Background3

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MVP Core Functionality

Ideal MVP

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Ideal MVP

! Mini-Me is an Ideal MVP! Core Functionality

! Identical“

DNA”

! Same Major Features! Same Major Functionality! Same Usability!

Not Up To Scale! Not As Pretty

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Viable For What?

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Eric Ries defines MVP as “ ! that version of a new productwhich allows a team to collect the maximum amount ofvalidated learning about customers with the least effort.”

MinimalProduct nobody

wants to use

ViableProduct built

by companiesthat have no

financial limitations

MVP

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MVP vs. Prototype

! MVP! Test Product Viability! Test Assumptions! Test the Market! Test Product Usability! Get User Feedback

! Prototype! Demonstrate the Concept! Convince Others That You Are Serious! Get Seed Money

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MVP vs. Prototype (cont.)

! MVP! Built by a Minimal Viable Team! Evolutionary in Its Development

! Prototype! Built by One Guy! Usually Throwaway in Its Development

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MVP Features

Less is truly more

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MVP Features

! Intelligent Design and Evolutionary Concepts! Aim For Adjacent Possible

! Irreducible Complexity! Can

’

t Take Anything Away! Can

’

t Be Simpler! Most Efficient For What It Does

! Most Efficient Wins

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Irreducible Complexity

Simplest mousetrap

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Path To Intent

Straightforward path to intent

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MVP Don’

ts

! Do Not Complicate Things! Do Not Make Users Think!

Do Not Make Users Work! Do Not Defy User ’ s Expectations! Do Not Confuse Yourself With Users! Do Not Assume You Know Everything

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• ASSIGNMENT INTENT• MVP FEATURES

• MVP DEVELOPMENT PIPELINE

• MVP PLANNING

Assignment14

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Company15

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Startup Alley16

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Target Customer (Assignment 3)

! Target Customer – Pixlwise is a B-C solution targeted toconsumers seeking alternative education! Age – 18 to 40! Income – $30K/Y and below! Education – High School and below! Internet Experience – Novice! Demographics – Any! Industry – Any

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Design Centric Approach

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MVP Development Pipeline

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Wireframes

Boxes Mockups

High FidelityPictures

Static Prototype

High FidelityInteraction

Dynamic Prototype

Font-EndCode

MVP

Back-EndCode

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Wireframe (Assignment 3)20

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Wireframe (Assignment 3)21

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Wireframing Tools22

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Clickable Prototype (Assignment 3)23

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Mockup (Assignment 3)24

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Final Creatives (Assignment 3)25

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Flow Diagram (Assignment 3)

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Invision (Assignment 3)27

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Prototyping Tools28

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Mark Up

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“

Nirvana”

Features (Assignment 2)

! Forum! Profile Management! Subscription Management! Section Management! Post Management! Reply Management! Reputation Management! Support Management! Player Management

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“

Nirvana”

Drilldown (Assignment 2)

! Post Management – Allows users manage post relatedactivities in the Forum! Manage User Posts (author, update, delete)! Manage Post Reputation (helpful, unhelpful)! Manage Post Categorization (tagging)! Manage Post Visibility (vote, unvote)! Manage Post Appropriateness (flag, unflag)! Manage Post Notification (follow, unfollow)

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Roadmap (Assignment 4)

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MVP Planning (Assignment 4)34

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• USER TESTING

• USER FEEDBACK

MVP/Prototype Testing35

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Decision Making

HIPPO/Highest Paid Person’ s Opinion

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Experimentation Testing

ABT – Always Be Testing

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Testing History

Aliens Did Not Build Pyramids

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Testing Testing Tested

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Usability Testing

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Crowdsourcing

Rise of the Crowds

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Mechanical Turk

Microtasking Crowdsourcing Platform

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Usability Study Setup42

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Usability Study User Targeting44

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Usability Study Micro-Tasking45

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Usability Study Recording46

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Feedback

It Is All About Uncensored Feedback

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Usability Study Survey48

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Usability Study Results49

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Usability Study Results (cont.)50

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Usability Study Results (cont.)

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Was not surewhat to do

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Usability Testing Tools

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