lanca process book

mccord blackwell - DSID 124

LançaA bike flag

Process bookDSID 124 withLeslie Speer

mccord blackwell - DSID 124

ProfileResearchConcept

DevelopmentFinal

Details

Table of Contents

mccord blackwell - DSID 124

Profile

mccord blackwell - DSID 124

ProfileDemographicsAge: 30-36Education: Master’s DegreeProfession: Creative ServicesJob: ArchitectSalary: $130K (combined)Savings/Retirement: 150K

Status: married with no childrenHome: owns home with mortgageRoberto and his wife Sasha met when they worked in San Francisco during the dot com boom. They enjoy going out to eat with their friends, escaping to the mountains to snowboard on the weekends, or to the beach to surf year round. They just bought a condo on in Mountain View as the school district is really good and it is easy to do most anything within a 10 mile radius. Sasha just left her job as a tech writer and will be freelance writing from home once the baby comes. Their favorite places to shop for their new home are Sur La Table, Room & Board, and small boutiques in the area. Roberto’s travels for work often provide him with interesting art objects for the home.

mccord blackwell - DSID 124

With a baby on the way and an active lifestyle Roberto is struggling to find the time to maintain his current activities.

Modified Profile

Roberto

mccord blackwell - DSID 124

Research

mccord blackwell - DSID 124

Experience Description• Santa Clara County

• Range of activities associated with urban cycling• Safe and secure riding experience that supports

commuting andShort distance errands in urban areas.

• Other comparable regions• Suburban or rural areas

• Support transportation of cargo• Intermediate security needs• Retailer - Specialized/Globe

• User• Sales force

• Service center• Production

Mission Statement

mccord blackwell - DSID 124

ResearchSAFETY• Visibility• Communication• Car Interactions• Environment/Road Interactions• Physical Protection• Infrastructure

mccord blackwell - DSID 124

Safety

Fact In 1999, 39% of deaths on bicycles nationwide occurred between 6 p.m. and midnight.

mccord blackwell - DSID 124

Visibility

An Average Drivers minimum line of sight is 4 feet.

Average height of bike tail lights is 30” from the ground.

mccord blackwell - DSID 124

Elevation

Billboards, water towers and flag poles have one thing in common:

They are visible from a far.

Using the idea of elevation to produce visibility was my focus.

mccord blackwell - DSID 124

Concept

mccord blackwell - DSID 124

Initial Concepts

Crank Lock

A key lock to prohibit the crank from turning when left outside for a brief period.

A hidden location of the key lock will make the locked crank inconspicuous.

Headset LockSimilar to motorcycle steering lock. It keeps the front wheel in a unreadable position when not in use.

A key slot could be integrated into the top cap of the steerer tube.

Universal Pannier

Having a pannier that has a universal mount that can easily be removed from backpack straps and be quickly hung on the matching mounts on a bike rack.

Self attached rack mount tabs

By having a simple easy to install rack clips, one could attach them to any bag or case of your choice.

LED FlagA new spin on the old safety flag. By using fiber optics and hi power LEDs to create a light source that is above the average vehicle height. Allowing cars to see the rider even if obstructed by parked cars.

mccord blackwell - DSID 124

ConceptsThe desired concept was going to telescope. When fully extended the light would then be revealed.

mccord blackwell - DSID 124

Development

mccord blackwell - DSID 124

DevelopmentRefinement was needed for the lower section that held the electronics and other components.

mccord blackwell - DSID 124

Testing

mccord blackwell - DSID 124

Fitting

Testing to see what form factor worked the best lead to the discovery that round aluminum was the best option for the telescoping pole.

mccord blackwell - DSID 124

Lança

mccord blackwell - DSID 124

Lança

mccord blackwell - DSID 124

Lança in Action

mccord blackwell - DSID 124

Lança in Action

mccord blackwell - DSID 124

Details

mccord blackwell - DSID 124

Orthographics

17”

47”

mccord blackwell - DSID 124

Technology

Electro Luminesense is a low power light that produced the right amount of light for the flag.

mccord blackwell - DSID 124

ComponentsAluminium was the perfect material for the mast of the flag and the retension system used a constant rate spring

Constant rate Springs

mccord blackwell - DSID 124

Thank You