landing pages & adwords advertising
Post on 23-Jan-2017
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L A N D I N G P A G E S& A D W O R D S
A D V E R T I S I N G
H o w a T e r r i b l e D e s t i n a t i o n P a g eR u i n s Y o u r A d w o r d s A d v e r t i s i n g
A landing page can either make or break your Google Adwords campaign.When you run an ad campaign through Google, it will rate your destinationAKA your landing page depending on the content. Here are our tips to avoid
getting a low rating & creating a killer landing page...
Be relevant by matching your keywords & ad text to your landing page. Beuseful by keeping your offer consistent through your advertising. Be original by
having your offer be the main focus of your ad text AND landing page.
YOUR CONTENT SHOULD BERELEVANT, USEFUL & ORIGINAL
Your call-to-action needs to be clear & easy to see! If it's easy to see, it's easyfor customers to act on. Make sure the layout is simple, with no distractions, so
the customer feels confident in their click. Because people skim online, usenumbers or bullet points to get your point across.
YOUR LANDING PAGE SHOULD BEUSER-FRIENDLY
Be straight up about your company & services that you provide by usingimages or video. Include your contact information & links to your social mediaprofiles. This makes you look more friendly! An extra insider tip: Show a map
of your location.
DON'T TRICK THE CUSTOMER
Include meta tags in your title, keywords & description. When writing yourtitle tags make sure it is clear what your landing page is about by includingyour top keywords. The URL should either have your keywords or offer in it.
SPEAK GOOGLE'S LANGUAGE
Your landing page MUST be optimized for mobile, tablets & desktops. Trustus when we say that there's nothing worse than a mobile customer clicking
your Google ad & being sent to a hard-to-read mess!
OPTIMIZE.
Listen to the Gang.Make successful ads.
Get conversions.Increase sales.
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