lax n’ at pittsburgh's favorite lacrosse store
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LAX N’ ATPittsburgh's
Favorite Lacrosse Store
OpenMonday-Friday: 11am-9pmSaturday-Sunday: 8am- 9pm
Located at10 Frontier DriveGibsonia, PA 15044
Owner: Alex Romoff
My personal skills and experience:• 8 yrs. of playing lacrosse• I played on 3 travel teams so I know a lot of coaches and players in the area• Have been stringing sticks for 8 yrs.• I understand and am in touch with the lacrosse culture and community
My business will be successful because my commitment and loyalty to the lacrosse community that will power me to offer the most personal service as well as the best line of products offered in the Pittsburgh area.
My potential customers are individual customers from the youth level of 8yr. olds to college and post graduate players +24yr. olds living in the Pittsburgh area. Lacrosse players are usually white middle to upper class. They will buy my products and services because lacrosse players regularly need new gear but other stores are either too expensive or do not offer a wide enough selection.
I want my business to portray a wide selection, the best, most welcoming customer service and expertise, along with competitive prices.
Type of business• Retail
Enterprise status• Start-up
Legal form of organization• Sole proprietorship
List of products/services• Lacrosse sticks (heads/shafts)• Lacrosse equipment (helmets, pads)• Lacrosse clothes• Lacrosse stringing offered along with supplies• Balls, Nets, accessories…• ALL AT THE LOWEST PRICE POSSIBLE
Why “Lax N’ At”?• “Lax” is an abbreviation for lacrosse• “N’ At” is a Pittsburgh expression that means “and other things”
Location10 Frontier DriveGibsonia, PA 15044
500 sq. ft.
Rent: $2,156.36/mo.
• Free Standing
• This location is favorable because Gibsonia is a neutral location for the broad lacrosse community in Northern Pittsburgh
Monday: 2 workers for 22 Hrs. total (11Hrs. Each)Tuesday: 2 workers for 22 Hrs. total (11Hrs. Each)Wednesday: 2 workers for 22 Hrs. total (11Hrs. Each)Thursday: 2 workers for 22 Hrs. total (11Hrs. Each)Friday: 2 workers for 22 Hrs. total (11Hrs. Each)Saturday: 2 workers for 26 Hrs. total (13Hrs. Each)Sunday: 2 workers for 26 Hrs. total (13Hrs. Each)
Lax N’ At needs 5 workers (Associates) in addition to myself (Owner)
In order to find workers, I will let local coaches know that I am starting a lacrosse business and would like them to refer any responsible players to interview for a job.
I will hire workers by narrowing down the applicants based on their criteria of experience, skills and abilities. Then I will interview the applicants individually and make my decision based on each interview.
Lax N’ At is open 81 total hours each week. 2 workers are needed to run the store. So 162 hours of labor
Job SpecificationPosition: Associate
Supervisor: (Owner) Mr. Alex Romoff
Rate of pay: $7.25/Hr.
Necessary education: High school diploma
Experience: Must have at least 5yrs of lacrosse experience
Physical requirements: Able to stand for long periods of time
Mandatory skills: Preferably able to string a lacrosse stick, Do basic math (give
change) interact with customers
Training program: Associates will shadow the supervisor for 3-4 days learning all the
details of the products and how to do daily tasks
Job Specification (continued)Major job tasks: stocking the showroom, carrying and stacking boxes in the
storage room
Specific job duties: working the register, stringing lacrosse sticks, assisting
customers and restocking the show-room.
Max Hours per week: 35hrs. Minimum hours per week: 15hrs.
Normal Work Schedule:
Daily: 11am-4pm or 4pm-9pm Weekly: Expected to
work 5-6 Days per week
Employee Benefits:
Vacation: None Insurance: None Other: 25% off all products
CompetitionDicks Sporting Goods, Dunham’s Sports, QC Lax
Dick’s Sporting Goods• Large store• Overpriced products• Overwhelming amount of products, yet limited line of lacrosse equipment• Poor customer service lacks individualized experience
Dunham’s Sports • Large store• Very high prices• Mostly outdoors gear, only a few lacrosse sticks
QC LAX• Store is nicely sized• Competitive priced products• Store is located in the South Hills and is hard to find (hidden in industrial park)
For Every 6 Purchases Made You Receive 10% Off Your Next Purchase!
L A X N’ A T
Purchases Must Be $15 Or More To Receive A “Punch”
Advertising and Promotion
PUNCH CARD
LAX N’ AT
Hours of OperationMon-Friday: 11am-9pmSat-Sun: 8am-9pm
Come Check Out
Pittsburgh’s New
Favorite Lacrosse Store!
Advertising and PromotionFLYERS
Grand Opening will include:
•Flyers
•Every stick strung will be strung for free
•First 100 customers get
a free Lax N’ At T-Shirt
Floor Plan
Alex Romoff
Balance Sheet
5/9/12
Assets Liabilities
Cash $6.00 Friends Payable $10.00
Accountable Receivable $60.00 Family Payable $5.00
Car $8,500.00 Cafeteria Payable $-
Electronics $1,000.00 Library Payable $-
Sporting Goods $600.00 Car Loan Payable $-
Stock $- Total Liabilities $15.00
Clothes $500.00 Capital
Alex Romoff Equity $10,651.00
Total Assets $10,666.00 Total Liability and Capital $10,666.00
Lax N' At Alex Romoff
Income Statement
For Month Ended December 31, 2012
June July August September October November
Revenue from Sales $38,400.00 $38,400.00 $38,400.00 $38,400.00 $38,400.00 $38,400.00
Avg. Customers/Day 20
Avg. Purchase Price $80.00
Days open per month 24
Cost of Goods from Sales $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00
Avg. Industry Markup 50%
Gross Profit $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00 $19,200.00
Operating Expenses:
Owner's Yearly Salary $55,000.00 $4,583.33 $4,583.33 $4,583.33 $4,583.33 $4,583.33 $4,583.33
Wage Expense $3,944.00 $3,944.00 $3,944.00 $3,944.00 $3,944.00 $3,944.00
Rent Expense $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00
Advertising Expense $768.00 $768.00 $768.00 $768.00 $768.00 $768.00
Supplies Expense $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00
Utilities Expense $500.00 $500.00 $500.00 $500.00 $500.00 $500.00
Cell phone & Internet $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Insurance Expense $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Loan Payment $2,156.36 $2,156.36 $2,156.36 $2,156.36 $2,156.36 $2,156.36
*4% interest for
10 years
Total Operating Expense $19,151.69 $19,151.69 $19,151.69 $19,151.69 $19,151.69 $19,151.69
Net Income $48.31 $48.31 $48.31 $48.31 $48.31 $48.31
Lax N' At
Equipment List
Note: List any Equipment needed for start-up
Required Equipment for Start Up Amount Total Resource
Technology
Computer(s) $330.00 Office Depot Printer(s) $50.00 Office Max
Phone(s) $38.00 Amazon
Web Page $13.00 Go Daddy Cash Register(s) $69.00 Amazon
Total Technology Cost $500.00
Equipment
Ladder $50.00 Sears Batting Cage $200.00 Amazon
Lacrosse Net $100.00 Amazon Radar Gun and Display $2,000.00 On Deck Sports
Total Equi;pment Cost $2,350.00
Furniture & Fixtures
Product Racks $300.00 Sports AuthorityDisplay Table $100.00 Walmart
Stools $50.00
Total Furniture Cost $450.00
Other Assets
Total Cost of Other Assets $-
TOTAL COST OF EQUIPMENT $3,300.00
Lax N' At
Start Up Costs
Note: Required Start-up Funds for New Business
Required Start-Up Funds Amount Totals
Fixed Assets
Technology $500.00
Equipment $2,350.00
Furniture and Fixtures $450.00
Other Fixed Assets $-
Total Fixed Assets $3,300.00
Start-up Costs (one-time)
Legal and Accounting Fees $1,000.00
Licenses $1,000.00
Rent Deposit $6,000.00
Utility Deposit $500.00
Other one-time costs
Total Start-up One-time Costs $8,500.00
TOTAL START-UP COSTS $11,800.00
Note: Copy from Income Statement
Operating Expenses One-Month
Cost of Goods Sold $18,000.00
Owner's Yearly Salary $4,583.33
Wage Expense $3,944.00
Rent Expense $6,000.00
Advertising Expense $720.00
Supplies Expense $1,000.00
Utilities Expense $500.00
Cell phone & Internet $100.00
Insurance Expense $100.00
Total Operating Capital $34,947.33
Six-Month Operating Expenses + One-time Costs $209,683.98
Total Start-up Funds Required $ 212,983.98 **Start-up Funds + Six-Month Operating Expenses
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