le veraging asme’s content to support a global community
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Leveraging ASME’s Content to Support a Global Community
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• Mike Michaud– Managing Director, Global Alliances
– michaudm@asme.org
• Bernard Gindroz, PhD– District H Leader
– Gindrozb@asme.org
Presenters
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Outline• Global Strategy
– Overview and the Enterprise Perspective– Connecting Local Content and Community
• Case Studies– ESDA* in Europe– Boiler Users Affinity Group in Latin America
• Group Analysis– What works?– What needs improvement?
• Lessons Learned– Identify how to…– Bringing Best Practices home
*ESDA = Engineering systems, Design Analysis Conferencehttp://www.asmeconferences.org/ESDA2012/index.cfm
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OOOutline
• Global Strategy– Understanding the Global Strategy
– Connecting Global and Local Perspectives• Case Studies
– Exposure and Discussion on new Models– Understanding how / why they work
• Group Analysis– Brainstorming to Identify Ideas
– Identify Opportunities and Obstacles• Lessons Learned
– Take home Ideas, Resources and Solutions– Connections to Create Local Content
Objectives
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ASME’s Global Strategy Statement:
ASME will deliver locally relevant engineering resources to advance public safety and quality of life throughout the world.
Specifically, ASME will provide locally relevant standards, certification, technical information, and networking for business, government, academia and practicing engineers to positively impact the quality of life throughout the world.
ASME’s Global Strategy Framework
Roadmap to outline overall strategy and prioritize:•Markets •Needs•Initiatives•Resources
Partnerships to increase effectiveness reach and impact of initiatives
Empower individual Engineers
to help change the World
Expand ASME’s Global Impact
Sustainable presence and business or delivery platforms
Expand & introduce new, locally relevant products & services
Products and Services that meet global and local needs
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Fiscal Year 2012
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Products and Services that
meet global and local needs
Sustainable presence and business or
delivery platforms
Partnerships to increase
effectiveness reach and impact
• Peru-ANIMEIRA• Hong Kong• WFEO & UPADI• Australia
• ASME Offices• ASME Training• High Growth %
• Codes in Spanish• ESDA• ASME & PED• Pipeline Certification
Strategies for Growing Global Communities
• Peru-ANIMEIRA• Hong Kong• WFEO & UPADI• Australia
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Strategies for Growing Global Communities
Products and Services that
meet global and local needs
Sustainable presence and business or
delivery platforms
• Codes in Spanish• ESDA• ASME & PED• Pipeline Certification
Partnerships to increase
effectiveness reach and impact
• ASME Offices• ASME Training• High Growth %
India: Local Training PlatformPipeline Personnel CertificationNew, Local
Content
Europe:Local Training Platform
China:• Training Courses in Chinese• Workshops & Symposia with Local Partners
Expand & introduce new, locally relevant products & services
Latin America:• ASME Codes in
Spanish, • Pipeline Personnel
Certification
Middle East/Africa:Local Training Providers, Workshops and Symposia
HQ led Initiatives
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Training Providers
Section
Local Group
Student Sections
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Code Committeeen Español
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Member Growth in Latin America
Local Content’s Impact in Latin America
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and Brazil
activities initiated
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Locally Led Initiatives
Case Studies:•Europe and ESDA
• Around the room for other examples– Italy Section and the PED– Boiler User Group in Latin America– Etc…
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Transferred from Petroleum Division to the European sub-
Region in 2000. Run as an ASME technical conference for Europeans by Europeans since.Now rotated between countries, serving as ASME congress-like
activity in Europe
Different Approaches
Technical Content
Community
Technical Content
Community
Different Approaches
• Support local Working groups (C&S, EDU and Technical Chapters)
• Bring ASME Keynote level to national events when/where appropriate
• Have Attendees pre-present conference papers as practice
• Organize Delegations to ASME meetings
Technical Content
Community
Different Approaches
• Poll Members and Employers
• Create Local Industry Advisory Boards
• Leverage Local Partners
Technical Content
Community
Discussion Topics
What features are common to both approaches?
• Interactive Group Activity
• Develop list at each table…
Discussion Topics
What features are common to both approaches?• Identifying Common Local & Technical Interests, • Aligning with Local Partners• Committed leadership• Clarity of project/activity, etc.• Getting Funding • Getting other support and approval from ASME
Collaboration
• How can we foster better cooperation and coordination between:– Local members and ASME– Sections and Divisions– Divisions and S&C– Local Activities and Headquarters
&Resources Contacts• Key Staff Support
• Events Management• Speakers Bureau• Section Technical Event Guidelines for PDH Credits• Energy Resource Speakers Kit (English & Spanish)• Best Practices Web Site• Affinity Groups – a vehicle for collaboration• Conference Planning Toolbox• Section Newsletter Template• Technical Division Newsletters• Grant Funding (ECTC, ECF)• Program Funding Options
ORReview
• Global Strategy– Understanding the Global Strategy
– Connecting Global and Local Perspectives• Case Studies
– Exposure and Discussion on new Models– Understanding how / why they work
• Group Analysis– Brainstorming to Identify Ideas
– Identify Opportunities and Obstacles• Lessons Learned
– Take home Ideas, Resources and Solutions– Confidence and Connections to Create Local Content
Objectives&
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Leveraging ASME’s Content to Support a Global Community
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