leadership, ethics & social media social media presentation 2.pdf · leadership, ethics &...

Leadership, Ethics& Social Media

S O C I A L M E D I A A N D Y O U R B R A N D

C C H M A R K E T I N G | 1

About CCH Marketing

CCH Marketing is a full-service

agency located in Orlando.

Since 2007, we have differentiated

ourselves by applying a strategy-first

approach in all that we do.

RECENT ACCOLADES

TOP SOCIAL MEDIA FIRM

2012-2018, Orlando Business Journal

SILVER ANVIL WINNER

2017, Crisis Communications Public Relations Society of America

PRESTIGE AWARDS

2017, Issues Management Crisis Communications Public Relations Society of America. Tampa

IMAGE AWARD

2019, Digital Tools of Public Relations Online Audience Engagement, FPRA

C C H M A R K E T I N G | 3

Giselle Rodriguez, MBA

DIGITAL STRATEGIST

& ANALYST

Social Media Platforms

C C H M A R K E T I N G | 4

L I N K E D I N

Designed for professional use, both for

individual and organizations.

F A C E B O O K

Geared toward personal but can also

overlap with professional use. Widely

used by individuals and organizations.

I N S TA G R A M

Primarily seen as personal platform.

However, it is widely used by organizations.

T W I T T E R

A microblogging and social networking platform.

Often used for professional purposes by both

individuals and organizations.

P I N T E R E S T

Primarily personal use. Can be used by

organizations.

Y O U T U B E

Typically used by organizations and influencers.

Social Media as an Employee

C C H M A R K E T I N G | 5

Social Media as an Employee

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Organization’s

social media policy

Give consideration

to listing your

employer

Ensure privacy

settings

• Know your likes,

groups, etc.

• Know your network

Background Check

C C H M A R K E T I N G | 7

Is your online presence on PAR?

C C H M A R K E T I N G | 8

Google yourself

Always do an incognito search

Ensure resultsare on PAR

Positive / Accurate / Relevant

Looking for a job?BEWARE…

3 OUT OF 4

hiring managers and recruiters check

candidates’ social profiles, even if they are

not provided.

C C H M A R K E T I N G | 9SOURCE: www.themuse.com/advice/job-seekers-social-media-is-even-more-important-than-you-thought

1 IN 3

employers rejected candidates based on

something they found in social profiles.

Blurred Lines

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Separate personal from professional

Use an appropriate profile picture

Know your privacy settings

See what is public

Controversial topics

Religious and political

views

Personal information

ON PROFESSIONAL

ACCOUNTS,

DON’T POST

92%of companies use social media for recruiting

C C H M A R K E T I N G | 1 1SOURCE: www.themuse.com/advice/job-seekers-social-media-is-even-more-important-than-you-thought

Appropriate

Business updates

Sharing news about your

industry

Current events articles

Upcoming conferences,

webinars, or other events

Inappropriate

Complaints about your

boss or work

Information and stories

about patients

Photos of you partying

Relationship or personal

issues

Vulgar and violent language

C C H M A R K E T I N G | 1 2

Facebook Clean Up

C C H M A R K E T I N G | 1 3

FA C E B O O K C L E A N U P

Viewing Your Profile as Public

3 step privacy check3 Step Privacy Check

FA C E B O O K C L E A N U P

Facebook Clean Up

Privacy Basics Learning Center

FA C E B O O K C L E A N U P

Thank You