leading at the speed of now by tyler durham at engage 2016

LEADING AT THE SPEED OF NOWTyler Durham

@tdurham | tyler.durham@ketchum.com

CHANGE WILL NEVER BE SLOWER THAN IT IS TODAY

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V U C AVolatile Uncertain Complex Ambiguous

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HYPER-CONNECTED& HYPERKINETIC

MOST VALUE DESTROYING ELEMENT OF BUSINESS TODAY

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A FIRST – 5 GENERATIONS IN THE WORKFORCE

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FROG

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THE LEADERSHIP CRISIS

CONTINUES

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LEADER AS GARDENER

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RISE OF THE TITLE-LESS LEADER

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TRANSFERRING IDEASINTO ACTION FASTER THAN ANYONE ELSE

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HOW TO GET FROM HERE TO THERE?

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CLEAR DEFINITION OF END STATE

EXPLAIN & INSPIRE

CHANGE AS A CONSTANT

WHAT CHANGE WAS

CHANGE AS AN EVENT

CLEAR DEFINITION OF END STATE

EXPLAIN & GET BUY-IN

WHAT CHANGE IS

CHANGE AS A CONSTANT

FLUID

ENGAGE & ENABLE

“FOUNTAIN” COMMUNICATIONCASCADE MODEL

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LiquidSTATE

GaseousSTATE

SolidSTATE

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TRANSPARENT

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Global CPG

Old Metric5 products $50m each annually

New Metric100 products $5m each annually

PIONEERING

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DIALED-IN

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AGILE

SOLID STATE LIQUID STATE GASEOUS STATE

Not Adaptable Readily Adaptable Flippantly Adaptable

Constant change driven by

authentic opportunity

Constantly changing without

direction

Very linear/ structuredSame core,

different shapeNo shape or consistency

Imprisoned by processes and

culture

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How liquid are you? pollev.com/ketchumchange

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“What you do speaks so loudly that I cannot hear what you say.”

- Ralph Waldo Emerson

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A FEW FINAL THOUGHTS:

Change is usually over-managed and under-led

Involvement = Commitment

Drive change and innovation in your own space

The time is now!28

ASK

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PERMISSION

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DARE

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Tyler Durham@tdurham 32

Tyler DurhamPartner, President

Call +1.646.935.4311Email tyler.durham@ketchum.com

Thank You