leah busque, taskrabbit - warm gun conference

One Pimped Out Rabbit: A Mobile Case Study

7 Years IBM Engineer

If You Build It, They Won't Come

Pimp Out Your Assets!• Equity

• Fame: Inclusion in press, blog entries, etc

• Advisors relationships

• Glory of working on something awesome

• Adding to their portfolio

• ... Or maybe you're great at making paper dolls

Agree on an MVP• A single scenario• High level design goals• Focus on 3 "Signature Interactions"• Be brutal in calling out of bounds

Be able to Post a Task in under 30 seconds without typing

Design & Development Process

Brainstorming Wireframes User Research MVP Design finalized Prioritization Engineering Arguing MVP

submitted

2 weeks 2 months

Start with Wireframes to Drive User Research

Call Out of Bounds!

Matrix of Task OptionsTask Type Task Buttons Groceries Run Store Drop off (location) Delivery window

Rabbit Expenses I'll pay

*Restaurant Delivery Restaurant Drop off (location) DeadlineRabbit Expenses I'll pay

*Donation Pickup Pick up (location) Drop off (location) Pick up timeRabbit Size/vehicle I'll pay

*Laundry Where Pick up (location) DeadlineRabbit Expenses I'll pay

Shopping Run Store Drop off (location) Delivery windowRabbit Amount I'll pay

*Courier Pick up (location) Drop off (location) Delivery windowRabbit I'll pay

Housecleaning Location DeadlineRabbit I'll pay

Moving Pick up (location) Drop off (location) Moving periodRabbit Size/vehicle I'll pay

zzzzz

Moving into the Dev Cycle

Stakeholders

- 1 Eng learning iOS- Dir of UX- VPE- Founder

- Lead Designer/ PM- 2 IxD Designers

- Lead Mobile Eng- Lead Architects

Pimp Out Your Assets

Focus on Signature Interactions

1. The Carousel

2. Voice recording a description

3. Histogram of pricing history

✔ posting a task

✔ no typing

✔ < 30 seconds

The Carousel

Snap it | Say it | Type it

Histogram of pricing history

Lessons Learned• Ensure that all stakeholders are in the room to make key

design decisions

• The best outcomes happen when Design & Dev are pushing each other's boundaries

• Pimp out your assets!