lean startups & marketing automation

Lean Startup & Marketing Automation

by Sean Tierney

Two subjects I wish I could go back and teach my former entrepreneurial self

My creds

Pre Post

Product-Market Fit

Searching for b-model Focused on growth

What is Lean?

Toyota lean manufacturing principles applied to startups

Reduce waste

De-risk the most threatening aspects early

Build / Measure / Learn

Pivot or Persevere

Validated learning as the unit of progress

Pre-fit: apathy is your greatest threat

CustDev Lean Canvas

Example

Example

Example

Example

Pre Post

Product-Market Fit

Lean Marketing Automation

What is Marketing Automation?

“Rescue apparatus for operational quicksand”

Pre-launch

mostly strategic

operations strategic

Post-launch

Boost conversion rate

conversion % =# conversions

# unique visitors

Example scenario

.5 % =5 sales

1000 visitors

995 missed opportunities!!

Date your prospects

Lifecycle Marketing = dating your customers

Benefits

Higher conversions = maximize value of ad spend

More personalized experience = improved cust satisf.

Higher LTV per customer

More referral business

Reduced overhead, more time to devote to meaningful activities

Recommended reading

Sean Tierneysean@grid7.com480.221.5500

@scrollinondubs

http://grid7.com/azinnovation