lean startups - red cide
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Lean Startups
Jornada Red CIDEMayo 2011
Alex Barrera (@abarrera)- Tetuan Valley
WANTED
Dead or alive
WANTED
Dead or alive
Charges
Start UP
My first thingy...
NOT
FOR
WEAKS
¿Monet?
¿Monet?
¿Van Gogh?
Bootstrapping baby!
Welcome to The Investment
You can checkout any time you like,But you can never leave!
BusinessAngels
Business Angels
Meet the VCs....
My Xmas gift
Herr professor
Module 1
Module 1
Module 2
Database
Summer goes by...
Module 1
Module 2
Database
Module 1
Module 2
Database
Control
A1 = 0xFF
0x4F
SubModule 2 SubModule 3
Module 1
Module 2
Database
0x4F
Control
A1 = 0xFF
A2 = 0xFF
Control IV
0x4F
SubModule 2 SubModule 3
Winter comes...
No cash?
The Lean
Startup
Lean Manufacturing
Toyota Way
MUDANon-value-adding
MUDA
MURIOverburden
MUDA
MURI
MURARight part - right time
Lean Startup = Lean Manuf. + Customer Dev.
Do we have a problem worth solving?Customer Discovery
Customer Development
MVP
Customer Development
Do people want my solution?Customer Validation
Customer Development
Money from Day 1
We are low burn ...
But we ain’t CHEAP
The Lean Startup
“Startups that succeed are those that manage
to iterate enough times before running out of
resources”
- Eric Ries
Lean Startup Loop
Build / Measure / Learn
Eric Ries - http://www.startuplessonslearned.comAsh Maurya - http://www.ashmaurya.com/Steve Blank - http://www.steveblank.com
Alex Barrera (@abarrera)alexbarrera@okuri.es
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
MVP
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
Problem Solution Unique ValueProposition
Key Activity Channels
Unfairadvantage
CustomerSegments
Cost structure Revenue Streams
Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying
Activity that drives retention/revenue
Can’t be easilycopied or bought
Target customers
Path to customers
Customer Acquisition CostsDistribution costsHostingPeople, etc.
Revenue ModelLife Time ValueRevenueGross Margin
Lean Startup Canvas
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