lean ux deck_aux_120410

LEAN UX FOUNDATIONS

Janice Fraser Lean User Experience IntensiveNovember 2010

janice@LUXr.co

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

93% say UX is a strategic differentiator

Designers are here then gone.

I don’t know where to find the right person.

It’s too expensive.

It’s too important to outsource.

80% spend < $25k on design before launch

2010 Survey of Early-Stage Companies

By the time I get the work, we don’t want that thing any longer.

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

“Anyone who makes decisions about how the product should be is a designer*.

“Designer is a role, not a person. Almost every developer on a team makes some decisions about how the product will be, just through the act of creating the product.

“These decisions are design decisions, and when you make them, you are a designer.

“For this reason, no matter what your role on a development team, an understanding of the principles of design will make you better at what you do.

Jesse Schell, The Art of Game Design, 2010

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

CUSTOMER DEVELOPMENT IN ONE PAGE

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

JANICE@LUXR.CO

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JANICE@LUXR.CO

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

Lean means...• Keep your inventory low. • Talk to your customers.• Make something they want.• Prove your ideas and your interfaces.

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO JANICE@LUXR.CO

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

How do you do good user experience work in a lean/agile environment?

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

• Making decisions

• Not making decisions

• Disagreements

• Negotiation

• Talking

• Not Listening

• Meetings

• Being in the weeds

• Forest/trees

• Analysis paralysis

• Forgetting to move on

• Not seeing that you already agree

• Not noticing that you need to make a decision(!)

What slows teams

Lean User Experience is a cross-functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high-velocity user experience outcomes.

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

What are the principles?

inform your thinking by talking to people

check what you make as you go.

learn quickly

cross-functional or dieux, business, and tech.

usability testing and a/b testing are the liver and spleen, not the brain or the heart.

test what’s testable

Make the lightest thing that’s checkable

Launch fixes next

start by understanding the needs of one person

what you think is less important than what users do

focus on solving the right problemnot build this product.

Humans can’t predictably be right the first time.

Users

Needs

Uses

Features

User Stories Themed Releases

1. BLAH2. BLAH3. BLAH

Bob can...

people

product

(INSERT BUSINESS THINKING HERE)

This Week

(CREATE SKETCHES, WIREFRAMES & PIXELS)

Lean UX process

whywhathow

Lightweight

Low-Fi

Lo-Tech

External

Face to Face

Collaborative

Generative and Decisive

Fast

Repeatable

Routinized

Goal Driven

Lean UX methods are

Outcome Focused

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

WORKING SOFTWARE

ABSTRACT CONCEPTS

PyramidSticky StrategyEcosystem Map

Personas (scenarios)Design Target

Activity Map

Sticky Triage

Story Boards

Story MappingIteration Planning

6-Up Sketching

2 or 3-Up SketchingTest CreationWireframesCard Sorting

Sketch BoardsPrototyping (many kinds)

Greyboxing

Black Hat Session

Pair Production/Design

Design BiblePattern LibrariesHousecleaning

strategy

user

uses

feature planning

IA, IxD, UI

detail design

velocity & cohesiveness

The UX field has loads of methods that will work lean. (plus a few new ones that I put together based on lean principles.)

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

Listen (talk*) to people**

People who match your design target

Usertesting.com

Customer acceptance testing with paper prototypes

A/B testing

SurveysWatch people use

competitors

Behavioral metrics

Usability testing

OPTIMIZATION

CUSTOMER DEVELOPMENT

** WHO?

* ABOUT WHAT? What they do, what their life is like, what they use, what their problems are, how they meet their needs now?

Heat mapping

generative

quantitative

Card sorting evolutionary

They also have methods for “getting out of the building.”

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

WORKING SOFTWARE

ABSTRACT CONCEPTS

Standup

ideate

communicate

respect

improve

Wireframe check

Pairing

Acceptance discipline

Write tests first

Housecleaning

User talks and tests

Redo

First frame the question (define the problem)

Rituals should predispose respect and collaboration across disciplines, reduce defensiveness and debate, and ensure successive improvements to the product.

User need/quote as sprint name

Retrospective

Possible rituals for lean product teams

LEAN UX INTENSIVE, NOV 2010 JANICE@LUXR.CO

Most important thing for the problem owner is to define and own the problem.