lean ux meetup sf
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Presentation for Lean UX SF Meetuphttp://www.meetup.com/Lean-UX-San-Francisco/events/59144002/TRANSCRIPT
Behavior by DesignLean UX Meetup April 18, 2012Nir Eyal NirAndFar.com @nireyal
Who is this for?
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The frustrated creator
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Me
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So I looked for patterns
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WTF? businesses
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Vitamins or painkillers?
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Selling painkillers
- Obvious need - stop pain - Quantiable market - Monetizable
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Selling vitamins
- Emotional need, not efcacy - Makes me feel good knowing... - Only viable business if habit
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Vitamins or painkillers?
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Its a habit when not doing it causes you pain.NirAndFar.com
Habit-forming technologyPleasure seeking Pain alleviation
Vitamin
Painkiller
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Why am I here?
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1. Help you understand your own behavior.
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Access + Speed + Data High addictive potentialNirAndFar.com
Behavior engineering is a Super Power ... can be used for good or evil.NirAndFar.com
2. Help you build stuff to help us all.
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"We wanted ying cars, instead we got 140 characters." - Peter Thiel
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Nirs Rule: Users interests = Designers interestsNirAndFar.com
Your challenge: More distractions Harder to nd new users Viral channels are dying
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Habits > ViralLeaky BucketK >1Viral Coefcient (K)Spammy apps Facebook, Paypal, Pinterest
Rocket Ship
GarbageK