leanconf 2014: field notes- applying lean startup to consulting - martina hodges-schell

Field notes:Applying Lean Startup to Design Consulting

Martina Hodges-Schell ~ @polaroidgrrlLeanconf 2014, Manchester

Photo by Jason Rodman: http://www.flickr.com/photos/jrodmanjr/2775877760/

“A startup is a human institution designed

to create a new product or service under

conditions of extreme uncertainty.”

~ @ericries

Setup Make Finish

Setup

Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’

Problem/Solution Fit Product/Market Fit Scale

Photo by Adam Fagen: http://www.flickr.com/photos/afagen/3362070803/

Founder?

Photo by Anders Zakrisson http://www.flickr.com/photos/anders-zakrisson/4982281184/

Photo by Anders Zakrisson http://www.flickr.com/photos/anders-zakrisson/4982281184/

Minimum Viable Product

this not this not this

functional

reliable

usable

emotionaldesign

functional

reliable

usable

emotionaldesign

functional

reliable

usable

emotionaldesign

Make

Photo by gosiahttp://http://www.flickr.com/photos/gosia/4892901438/

CC Image credit: ts small Image by http://adamsavage.com/images/pix/mythbusters.jpg

Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/

Photo by @polaroidgrrl

Photo by @polaroidgrrl

Photo by Pat00139 http://www.flickr.com/photos/pat00139/5773953057/

Finish

Photo by Jack Canfield:http://http://www.flickr.com/photos/jackcanfield/4787745535/Photo by Andrew Burrows:http://www.flickr.com/photos/andrewburrows/2559394780/

Photo by Jack Canfield:http://http://www.flickr.com/photos/jackcanfield/4787745535/

Photo by: http://www.flickr.com/photos/herr_e_aus_b/8290177683/

Thinking about things as business changes everything.

My role as a consultant is tohelp my client learn.

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What’s your experience?

@polaroidgrrl