leap card

Leap Card Use

What is a Leap Card?

A Leap Card is a reusable plastic smart card that can be used instead of paper tickets to pay-as-you-go for transport in Dublin.

Aims

How much influence it is having on the transportation of Dublin residents

improve the quality of the services towards leap card use

Sample size : 30

Residents of Ireland

A variety of ages, genders, professions

Have different preference on transportation

Sample

FindingsFindings regarding how many people heard about leap card before

Avoiding delays

Saving money

Flexible

Convenient

Quicker

Safety

Others

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%100.00%

Findings regarding the reasons for using a leap card

Findings regarding the frequency of using a leap card

Findings regarding whether it should be expanded to other cities in Ireland

Expanding to other cities Top up should be more flexibleProvide a more competitive price Let more people know

Findings regarding services that need to be improved

Evaluation

Majority of the respondents have heard about leap card.

Juniors use leap card more , Seniors use it less.

Tourists usually won’t choose the leap card .

The frequency for using a leap card is a little bit low.

Saving money and convenience are the main benefits.

Problems:

Expanding the use of the Leap Card to other cities in Ireland.

Top-up way should be more flexible

Providing a more competitive price

Conclusion

A tendency to use leap card

Some services that need to be improved

Bibliography

http://southdublin.today.ie/2014/06/19/news-leap-card-tourists/

https://www.leapcard.ie/en/Home.aspx

https://www.behance.net/gallery/9792661/Leap-Card-Brand-Identity-Project