learner centric: the new normal

Learner-Centric: The New Normal

58%

58 % say “Retaining Students” is most critical issue facing Higher Ed

% Critical to Solve by Persona (C-Level, Academic & Administrative, Tech Leader, Faculty)

53% 48%

Rising Costs & Decreasing Revenue

Recruiting/ Enrolling Students

Blackboard Market Research

The top three issues facing Higher Ed are consistent across multiple personas, from Presidents, Technology Leaders and Faculty

Blackboard Market Research

The #1 issue facing students:

The cost

When students are asked their top issue, one issue dominates

Chronicle Survey of Presidents

Only 49% of those surveyed believed that the US Higher Education system is providing good or excellent value

49%

38% 11%

Very good Excellent

The Innovative University, Chronicle of Higher Education, 2014, sponsored by Blackboard

Presidents’ rating of value that the US Higher-Education System is providing to students and their families

Chronicle Survey of Presidents

98%

98% say change is necessary

67%

Disruptive Some change

The Innovative University, Chronicle of Higher Education, 2014, sponsored by Blackboard

31%

Presidents’ rating of the need for change in American Higher Education

Chronicle Survey of Presidents

63%

63% say the pace of change is too slow or far too slow

52% 11%

Too slow Far too slow

The Innovative University, Chronicle of Higher Education, 2014, sponsored by Blackboard

Presidents’ rating of the need for change in American Higher Education

Catalyst for change

The Post-Traditional Learner

Attend multiple

institutions

Followemployers

Listen to peers

Pursue skills &

competencies

Engage with apps

Consumers of data/info

Flexible Personal

The “New Normal”

Anytime/anywhere

Engaging

Interactive Modular

Affordable

Accessible

New Student Journey

The “New Normal”Expanding the Definition of Education

Pay-by-Credit

All You Can Learn

Competency-Based

Traditional Degree

Course-BasedBadges and Credentials

?

Learner Centric

Rethink Teaching, Learning And the Business of Education

Program Selection

& Marketing

Student Support

& Retention

Learning Delivery

Career Placement

Core Components

Forward-looking statementStatements regarding our product development initiatives, including new products and future product upgrades, updates or enhancements represent our current intentions, but may be modified, delayed or abandoned without prior notice and there is no assurance that such offering, upgrades, updates or functionality will become available unless and until they have been made generally available to our customers.

InstitutionPresent Future

Data-Informed Program Viability

• Conferral Trends• Student Search Data• Student Preferences• Employer Demands• Current Competitors

• Brand Position• Resources• Growth Objectives

• Job Growth• Market Trends• Future Competition

Find and Attract the Right Students

Cost Effectively Reach Your Target Audiences

Highly effective, geotargeted media outreach

Obtain targeted, relevant messaging

See segmentation by motivations to enroll

Gain an understanding beyond demographics

Identify successful and underserved audiences

Student Retention and the Cost to Higher Ed

Sources: New England Journal of Higher Education; Moody’s Investment Services.

$16 billionCollective lost revenue due to attrition for colleges and universities

$9 million Average lost revenue by school due to attrition

12

28

20132007

Institutions with Downgraded Credit Doubles

The Business of Being a Student Should Be Easier

Many Points Along the Path Where a Student Can Stumble

Admission

1st A

cade

mic

Advi

sing

sess

ion

Stud

ent C

heck

list

FA ch

eckl

ist/

Hous

ing

Stud

ent

Acco

unts

Abse

nces

Ongo

ing

Grad

esSo

cial t

rack

ing

Mid

term

Gr

ades

Re-re

gist

ratio

nFA

rem

inde

rs

Fina

l Gra

deAc

adem

ic Ad

visin

g

sess

ion

Re-re

gist

ratio

n Fa

ilure

Wor

k Ex

perie

nces

Graduation

Personalized Support Along the Journey

Analytics for Administrators

The Staff to Student ChallengeIdentifying At-Risk Students

low income zip code, late fin aid app

The Staff to Student ChallengeIdentifying At-Risk Students

failed developmental math, first gen

The Staff to Student ChallengeIdentifying At-Risk Students

low LMS engagement, high credit load

The Staff to Student ChallengeIdentifying At-Risk Students

The Staff to Student ChallengeIdentifying At-Risk Students

Data and the Evolving Learning Environment

Better Insights Across the Learning Environment…

In Design

…and Directly in the Hands of Learners!

In Design

75Myoung people without a job

57%of employers say they can’t find enough qualified entry level candidates

11Munemployed

4Mjobs unfilled

Capture and Publish Skills and Competencies

Connect Students with Job Opportunities

®