leasing season survival kit: prep now, relax later

2018 © AppFolio, Inc.@AppFolio #AppFolioChat

2018 © AppFolio, Inc.

Leasing Season Survival KitPrep Now, Relax Later

David GaultiereSr. Product Manager, AppFolio

2018 © AppFolio, Inc.

2018 © AppFolio, Inc.

• Property operations and accounting• Powerful dashboards & reporting• Online rent collection (free)• Vacancy marketing & prospect tracking• Built-in resident screening• Online applications & leases• Comprehensive maintenance tracking• Mobile inspections

…So you can run a more successful business!@AppFolio #AppFolioChat

Web-Based Property Management Software

2018 © AppFolio, Inc.

Hello!David GaultiereSr. Product ManagerAppFolio

2018 © AppFolio, Inc.

Agenda•Market Trends•Supercharge Your Leasing•Technology Predictions

Real EstateMarket Update

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3.6% YoY decline in Manhattan rents

90%

91%

92%

93%

94%

95%

96%2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Dropping Occupancy Rates

0%

1%

2%

3%

4%

5%

6%

7%Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2010 2011 2012 2013 2014 2015 2016 2017

Effective Rent Growth

Homeownership Rate Is Near Historic Lows

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More millennials are buying homes

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Increase in digital ad spend

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Amenities are evolving with technology

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Consumers expect instant service

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1. Go Mobile: It’s No Longer Optional

80%search the web on their smartphone

75%renters contact communities using mobile devices

106%increase in logins from a mobile device

66% Age 55-64

Desktop

Mobile

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2. Exceed Customer Service Expectations

71%of renters expect to hear back within a day

50%of students expect response from their property manager in less than 2 hours

80%of companies say they deliver exceptional customer service

8% of their customers agree (JAY BAER)

Are you equipped to meet these expectations?

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Mobile accessReal-time access Streamlined processes

3. Automate Your Entire Business

Modern communication

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Leasing On Autopilot

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1. Showcase

Your Rental

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65% of renters search on their phones

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A picture is worth a thousand words

Photos =

•66% more leads

•Quality counts

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Video Walkthroughs

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Listing details matter

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Feature on your website

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One and done

Internet Listing Sites

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Poll: How much do you spend on marketing your vacancies each month?

A. $500+

B. $250-500

C. $100-250

D.$50-100

E. $0-50

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2. Quickly

Follow Up

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AutomaticEmailResponses

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Pre-QualificationQuestionnaire

Tell us about you

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Schedule& Manage Showings

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Leasing Contact CenterVacancy posted w/ phone number directed to LCC

Prospect contacts PM and AppFolio answers

on their behalf

LCC pre-qualifies the prospect

LCC alerts PM to hot leads

PM only deals with pre-qualified leads to close

the dealLCC

Lifecycle 24/7

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Capitalize on every opportunity

InternetListingSites

Guest Card Application

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Poll: How much time per day does your leasing team spend fielding inbound leads?

A. 8+ hours

B. 6-8 hours

C. 4-6 hours

D.2-4 hours

E. 0-2 hours

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3. De-risk

Applications

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Automated Screening Decisions

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Poll: How much time do you spend on your screening process from entering applicant information to making a decision?

A. 5 minutes or less

B. 1 hour or less

C. Hours

D.Days

E. I have no idea!

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4. EffortlesslyConvert

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PrepareLease

Template

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SignLease

Online

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CountersignLease

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Lease your vacancy

Application Lease

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Poll: Are you using some form of online lease today?

A. Yes, 100% are online

B. Yes, most are online

C. Yes, some are online

D.No, we do not offer online leases

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5. Make Happy

Renters

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Intuitive Renter Portal

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24/7 Maintenance Call Center

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Real-Time Text Messaging

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Amazon Alexa Integration

Alexa, submit a maintenance request for my sink.

Ok, your property manager has been notified.

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Poll: Do you offer any sort of smart devicesas amenities to your renters?

A. Yes, for all of our rentals

B. Yes, for most of our rentals

C. Yes, for a few of our rentals

D.No, we do not provide smart devices

2018 © AppFolio, Inc.

Technology Predictions

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As technology optimizes day to day processes and functions, successful property

management companies will differentiatethemselves with amazing service…

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Big Data

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Machine Learning

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Automation

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Recap•Market Trends•Supercharge Your Leasing•Technology Predictions

2018 © AppFolio, Inc.

ThanksQuestions or Comments?

David GaultiereSr. Product ManagerAppFolio

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