lenovo
Post on 14-Jun-2015
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DESCRIPTION
Lenovo case study from book EXPLORING STRATEGY 9th
TRANSCRIPT
National sources
cheap labor and productiondeveloping countryknow market
national marketlow educated work force
adva
nteg
es
disadvantagesculture differentiation
CAGE
Cultural distance
huge distance in
culture, lagunage,
social norms and etc.
Administrative and political
distance
different approach to hierarchy in
company
Geographical distance
jetlag
Economic distance
Communism vs
capitalism
International Competitor Retaliation
Reactivness of defender
Attr
ativ
en
ess
to
en
tra
nt lenovo
Interanational Strategy
GlobalComplex export
MultidomesticSimple export
lenovoCoordination of activities
Configuration of activities
High
Low
Dispersed Concetrated
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