National sources

cheap labor and productiondeveloping countryknow market

national marketlow educated work force

adva

nteg

es

disadvantagesculture differentiation

CAGE

Cultural distance

huge distance in

culture, lagunage,

social norms and etc.

Administrative and political

distance

different approach to hierarchy in

company

Geographical distance

jetlag

Economic distance

Communism vs

capitalism

International Competitor Retaliation

Reactivness of defender

Attr

ativ

en

ess

to

en

tra

nt lenovo

Interanational Strategy

GlobalComplex export

MultidomesticSimple export

lenovoCoordination of activities

Configuration of activities

High

Low

Dispersed Concetrated