leonardo mattiazzi at the lean it summit 2013

A company’s hoshin kanri journey:

radical business transformation

from traditional application services to

disruptive innovation

Leonardo Mattiazzi, VP EMEA & ASPACCesar Gon, CEO

Quick re-cap

applying hoshin kanri in a high growth IT service organization

Cesar Gon, CEO Ci&T, Lean IT Europe, Paris, November 2012

Current Conditions

Goals

Gap Analysis

Counter-measures

Types of Countermeasures

Kaizen - continuous improvement

Both suppose a known problemwith a root cause identified

known processes

maybe new processes

Kaizen - continuous improvement

Kaikaku - radical change

The follow-up plan

Annual planning cycles

Monthly check & adapt cycles

Standardization takes time!

How about innovation?

1 Solving an unknown problem

Definition of innovation (OECD): “The introduction of a new product or service in the market or of a product or service with significantly improved features”

2 Can not wait a year

3 It is not about standardization

What were our drivers?

1 True North 2015: non-linear growth

2 Increased competition: sweet spot threatened by less expensive players

What were our drivers?

Disrupt some markets... Lead the industry...Change the world...

True North 20151

How can “lean” help?

“The subject lean and innovation is relatively new…”

Oct 2012

Oct 2010 Dec 2012

Jan 2007

So what have we done?

Disrupt!

What tools have we used?

one single initiative pivot or die!

portfolio based not emulate startups

What tools have we used?

Results

starting point ?Client

POCs

Contract Signed

Several Use Cases Identified

Today

basis for new strategy in

ASPAC

real disruption potential

The process from to ?

Soft benefits

conversations with top executivesdoor openermarket knowledgeaccess to business

intensive collaboration and learning8 communities100 peoplen posts / week

fast decisionsspeed-nemawashi (no drama!)asymmetrical bets

strong bonds with one of the most innovative companies in the world

Investments

pre-Disrupt! BRL 212k

Disrupt!

BRL 257kProd Dev

BRL 290kGo-to-market

Jan - Aug

A lot of executive time and attention (Timex)

Events:1 Europe

2 USA1 China

real-time marketing intelligenceCI&T Digital Brain

Deliver content that influences

behavior

Understand your customers’

journey

Questions?

Leonardo Mattiazzi, leonardo@ciandt.comCesar Gon, gon@ciandt.com