les barbares attaquent l'industrie du textile ! par nicolas colin , co-fondateur de thefamily

Les$Barbares$a)aquentle$tex0le

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Nicolas$Colin$/$TheFamily

lundi 9 septembre 13

Le#tex&le#n’est#pas#qu’un#secteur

Le#tex&le#est#un#procédé...

...#dont#la#principale#applica&on#est#l’habillement

Où va l’habillement ?

Avant#l’innova&on,#le#mercan&lisme

‟Over most of human existence, familiarity and routine were the rules.

The highest achievement of mercantile economies

was the spread of commerce within each country and the spread of foreign trade with

other countries. Output per worker did not

increase at all between 1500 and 1800.”

— Edmund Phelps

Avant#l’innova&on,#le#mercan&lisme

‟Over most of human existence, familiarity and routine were the rules.

The highest achievement of mercantile economies

was the spread of commerce within each country and the spread of foreign trade with

other countries. Output per worker did not

increase at all between 1500 and 1800.”

— Edmund Phelps

Nous#en#sommes#là#dans#l’habillement

Un#marché#très#large

Un#dynamisme#ancien

Un#scep&cisme#ini&al#

Des#échecs#cuisants

Baisse#des#prix#/#Entrée#de#la#Chine#dans#l’OMC

Amazon#/#Puissance#logis&que

Zappos#/#Qualité#de#service

Réseaux#sociaux#/#Ciblage#et#per&nence

Image#/#Intensité

Surplus#du#consommateur

En#résumé

Baisse$des$prix

En#résumé

Baisse$des$prix

Diversifica0on$des$canaux$de$prescrip0on$et$distribu0on

En#résumé

Baisse$des$prix

Diversifica0on$des$canaux$de$prescrip0on$et$distribu0on

Le$consommateur$prend$le$pouvoir

Rétroaction surla conception

‟In 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it

was Yves Saint Laurent who showed cerulean military jackets. And then cerulean quickly showed up in the

collections of eight different designers. And then it

filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out

of some clearance bin.”

Accéléra&on

Au#contact#pour#itérer#et#prendre#des#risques

Permanence#et#mouvement

Communautaire#?

DataQDriven#?

Nate Silver / Harper Reedlundi 9 septembre 13

DataQDriven#?

Rétroaction sur lafabrication

Aujourd’hui

Bientôt

Plusieurs#versions

Fin#de#la#concurrence#sur#le#coût#du#travail#?

Fin#du#déstockage#?

Rétroaction sur lesmodèles économiques

Web2Store

Store2Web

Mul&QChannel

InQStore#Tracking

Recyclage

Clothes#as#a#service

Quel#prochain#coup#?

Vers une bataille de la mesure et del’authentification

Pourquoi l’habillementest central

On#a#toujours#innové#dans#le#tex&le

À#présent,#le#tex&le#s’hybride#avec#le#numérique

Le#numérique#ouvre#une#bataille#de#la#mesure

Puis#une#bataille#de#l’authen&fica&on

Puis#une#bataille#de#la#connexion#permanente

Distributeurs#ou#fabricants#?

Il#faut#le#marché#de#l’habillement#pour#amor&r

Au-delà del’habillement

L’habitat

Le#génie#civil

L’agriculture

La#santé

La France

L’excellence#dans#l’eQcommerce

Une$économie$préCindustrielle

Amazon$domine$malgré$tout

Cas#PPR

Remontée$de$la$chaîne$de$valeur

Cas#PPR

Remontée$de$la$chaîne$de$valeur

Recentrage$sur$le$luxe,$délaissement$du$retail

Les#implica&ons#d’un#recentrage#sur#le#luxe

Le$tourisme,$le$luxe$:$une$même$des0née$industrielle

Le$luxe$est$le$seul$secteur$qui$se$passe$de$la$mul0tude

Seul$le$retail$permet$l’alliance$avec$la$mul0tude$à$grande$échelle

Ressources / Données

Stockage

Accessibilité

Stockage

Accessibilité

Stockage

Accessibilité

Applications

Stockage

Accessibilité

Applications

Plateformes

Applications

Plateformes

Applications

Plateformes

Applications

Plateformes

Applications

Plateformes

nicolas@thefamily.cohttp://thefamily.co

les barbares attaquent l'industrie du textile ! par nicolas colin , co-fondateur de thefamily

rsum lundi

prix lundi

avant lundi

secteur lundi

mouvement lundi

thefamily lundi

lhabillement lundi

bientt lundi

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