les barbares attaquent l'industrie du textile ! par nicolas colin , co-fondateur de thefamily

Les$Barbares$a)aquentle$tex0le

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Nicolas$Colin$/$TheFamily

lundi 9 septembre 13

Le#tex&le#n’est#pas#qu’un#secteur


Le#tex&le#est#un#procédé...


...#dont#la#principale#applica&on#est#l’habillement


Où va l’habillement ?


Avant#l’innova&on,#le#mercan&lisme

‟Over most of human existence, familiarity and routine were the rules.

The highest achievement of mercantile economies

was the spread of commerce within each country and the spread of foreign trade with

other countries. Output per worker did not

increase at all between 1500 and 1800.”

— Edmund Phelps


Nous#en#sommes#là#dans#l’habillement


Un#marché#très#large


Un#dynamisme#ancien


Un#scep&cisme#ini&al#


Des#échecs#cuisants


Baisse#des#prix#/#Entrée#de#la#Chine#dans#l’OMC


Amazon#/#Puissance#logis&que


Zappos#/#Qualité#de#service


Réseaux#sociaux#/#Ciblage#et#per&nence


Image#/#Intensité


Surplus#du#consommateur


En#résumé


En#résumé

Baisse$des$prix


En#résumé

Baisse$des$prix

Diversifica0on$des$canaux$de$prescrip0on$et$distribu0on


En#résumé

Baisse$des$prix

Diversifica0on$des$canaux$de$prescrip0on$et$distribu0on

Le$consommateur$prend$le$pouvoir


Rétroaction surla conception


Avant

‟In 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it

was Yves Saint Laurent who showed cerulean military jackets. And then cerulean quickly showed up in the

collections of eight different designers. And then it

filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out

of some clearance bin.”


Accéléra&on


Au#contact#pour#itérer#et#prendre#des#risques


Permanence#et#mouvement


Communautaire#?


DataQDriven#?

Nate Silver / Harper Reedlundi 9 septembre 13

Rétroaction sur lafabrication


Avant


Aujourd’hui


Bientôt


Plusieurs#versions


Fin#de#la#concurrence#sur#le#coût#du#travail#?


Fin#du#déstockage#?


Rétroaction sur lesmodèles économiques


Web2Store


Store2Web


Mul&QChannel


InQStore#Tracking


Recyclage


Clothes#as#a#service


Quel#prochain#coup#?


Quel#prochain#coup#?

Vers une bataille de la mesure et del’authentification


Pourquoi l’habillementest central


On#a#toujours#innové#dans#le#tex&le


À#présent,#le#tex&le#s’hybride#avec#le#numérique


Le#numérique#ouvre#une#bataille#de#la#mesure


Puis#une#bataille#de#l’authen&fica&on


Puis#une#bataille#de#la#connexion#permanente


Distributeurs#ou#fabricants#?


Il#faut#le#marché#de#l’habillement#pour#amor&r


Au-delà del’habillement


L’habitat


Le#génie#civil


L’agriculture


La#santé


La France


L’excellence#dans#l’eQcommerce



Une$économie$préCindustrielle



Une$économie$préCindustrielle

Amazon$domine$malgré$tout


Cas#PPR


Cas#PPR

Remontée$de$la$chaîne$de$valeur


Cas#PPR

Remontée$de$la$chaîne$de$valeur

Recentrage$sur$le$luxe,$délaissement$du$retail


Les#implica&ons#d’un#recentrage#sur#le#luxe



Le$tourisme,$le$luxe$:$une$même$des0née$industrielle




Le$luxe$est$le$seul$secteur$qui$se$passe$de$la$mul0tude




Le$luxe$est$le$seul$secteur$qui$se$passe$de$la$mul0tude

Seul$le$retail$permet$l’alliance$avec$la$mul0tude$à$grande$échelle


SDK


SDK

Ressources / Données


SDK


Stockage


SDK


Stockage

Accessibilité


SDK


Stockage

Accessibilité

Applications


SDK


Applications


SDK


Applications

Plateformes


[email protected]://thefamily.co

Merci


http://www.mfglabs.com




les barbares attaquent l'industrie du textile ! par nicolas colin , co-fondateur de thefamily

Technology

rsum lundi

prix lundi

avant lundi

secteur lundi

mouvement lundi

thefamily lundi

lhabillement lundi

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