lesson 22

Auf der MesseLesson 22

Hier handelt die Welt

Trade Fairs in Germany – Trade Fair Cities

Trade Fairs in Germany – Number of Exhibitions

Trade Fairs in Germany statistics

Trade Fairs in Germany – Origin of foreign Exhibitors

Trade Fairs in Germany – Information Offices Abroad

Selected Functions of Trade Fairs– Trade fairs offer market

concentration reflecting selected markets

– Trade fairs are an experience appeal to all human senses

– Trade fairs guarantee and increase the transparency of the market

– Trade fairs open up new markets– Trade fairs enable a direct

comparison of price and performance

– Trade fairs encourage an intensive exchange of information

Sources of Information• Dates, product groups, statistics

– AUMA_Messe Guide Deutschland– AUMA_Foreign Trade Fair Programme– FKM-Report– Trade Fair Company/Organizer– www.auma-fairs.com

• Additional sources of information– Chambers of Industry and Commerce– Chambers of Industrial Crafts– Trade Associations– German Chambers of Commerce abroad

Types of verb

The imperfect (past) tense

mit

wird

Welt

sich

zur

Task

• Setzen Sie die Imperfektformen der Verben in den folgenden Text ein

Hausaufgaben

• Choose a trade fair in Germany:

• Internationale Funkausstellung Berlin• Leipziger Buchmesse• Spoga Köln internationale Fachmesse für Sportartikel,

Campingbedarf und Gartenmöbel Köln• CeBIT Hannover• Boot Düsseldorf

And create a presentation to the class. Due next lesson

A tour in pictures of CeBIT, the world's biggest IT fair, with 4,300

exhibitors from 69 countries TouchmasterThe program ’Touchmaster’ looks like something out of Minority Report, but really exists. It is presented at the stand of the company ’Art & Com Technologies’ at the IT and telecommunications trade fair

CeBIT 2009 focuses on the topics Green IT, eHealth, IT security and ’Webciety’, with California as this year’s partner state. Around 4,300 exhibitors from 69 countries will present news and developments in IT and telecommunications from March 3-9 2009. (Peter Steffen/EPA)

The face of German Chancellor Angela Merkel is reflected in a

silicon wafer at Intel’s stand in the CeBIT 2009 trade show in Hanover, Germany. Owing to the global economic crisis, the

number of exhibitors at the world’s largest computer trade show has fallen by 25 per cent to only 4,300 companies. This year’s

guest of honour is the U.S. state of California.

The humanoid robot system Rollin’ Justin mixes a drink at CeBIT in Hanover, central Germany. The fair was opened

by German Chancellor Angela Merkel and California

governor Arnold Schwarzenegger

German chancellor Angela Merkel (R) shakes hands with the robot Marvin as California governor Arnold

Schwarzenegger (C) and Craig Barrett, Chairman of the

Board of Intel Corporation, look on.

Visitors watch a presentation about cloud computing at the IBM booth at the CeBIT

computer fair in Hanover, March 3, 2009.