let's get social

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Let’s Get Social

Using myNotreDame and Facebook for your club, class, or group

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Overview

Using myNotreDame effectively

Using Facebook in an interactive way

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Overview

How — not why

Best practices

Usable takeaways

Communications focus

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myNotreDame

Your website as online foundation

Starting point

Where you want people to come

What will they find?

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Your website

News

Events

Photos

Video

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News

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Events listing

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Events calendar

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Photos

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Photos

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Video

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Content tips

Easy to scan

Short paragraphs

Subheads

Lists

Images

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Examples

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Examples

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Discussion Groups

Available through myNotreDame

Reunion classes are using them

Make your website interactive

Post comments, photos

mynotredame.nd.edu/grouprequest

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Discussion Groups

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Discussion Groups

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Facebook

Success = interaction

Building on your website’s online foundation

Meeting people on a network they use

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Getting Started

Are you on the alumni Facebook directory?

http://mynotredame.nd.edu/facebook

Contact us to let us know you have a page or group: alumweb@nd.edu

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Alumni Facebook Directory

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Setup

Use your club/class/group name, logo

Team approach: multiple admins to follow conversations, respond to questions

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Setup: Group vs. Page

Two good options, but a page is preferable at this point

Both groups and pages can be interactive

If you have a Facebook presence, keep your current setup

If you don’t, here are the two options …

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Groups

More democratic — everyone must post as themselves

New features since October 2010

Better notifications

If you use a group, make sure it’s open

http://facebook.com/groups

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Groups

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Pages

You can post as your institution or as yourself

You have access to insights (analytics) showing page trends, impact — a great tool

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Pages

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News

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Events

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Questions

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Contests

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Contests

Remember the rules

https://www.facebook.com/promotions_guidelines.php

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Conversations

Social media should be social

Not a “push” tool

Think like a person, not a marketer

Listen

Answer questions

Help people

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Conversations

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Conversations

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Responding

Setting expectations

mynotredame.nd.edu/socialmedia

Transparency vs. censorship

Questions / criticisms

Spam / obscenity

Online vs. offline

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For More Information

Stephanie.Mola.3@nd.edu

Josh.Stowe@nd.edu

View this presentation: slideshare.net/joshstowe