let's get technical

Click here to load reader

Post on 02-Jul-2015

71 views

Category:

Documents

3 download

Embed Size (px)

DESCRIPTION

Learning what, when and how to post on the various social media platforms to best benefit your institution. Each platform has different rules, learn to recognise what's appropriate on each! Delivered by Abbey Mills, Senior Account Manager at the Talk Social Conference 2014.

TRANSCRIPT

  • 1. Lets Get Technical

2. HOW IT ALL WORKSFacebookTwitterInstagramLinkedIn 3. THE RULESThe PlatformThe TimingThe Format 4. FACEBOOKThe Social NetworkThe Sharing NetworkYour Second WebsiteThe Toughest rules 5. FACEBOOK5-8pmText and pictureConcise & RelevantBe picky5 a [email protected] password: wellington123 6. SCHEDULINGWhen posting AS THE PAGE, use this drop down option to schedule 7. TWITTERInformation NetworkCustomer ServiceContent AND ConversationEngaging your followersCommunity Management 8. TWITTER7-9am or 5-9pm140 charactersKeep it interestingText based#CommunityManagement 9. COMMUNITY MANAGEMENTTone Of Voice99% of the time ReplyMonitoring & Reaching Out SS 10. HOOTSUITEHootsuite is a great tool to monitor your social, on this you can reply toeverything and schedule tweets. If not you can simply go on to thementions sectionIts free! If weve got some time at the end and you want to sign up andgive it a go then grab one of us 11. SEARCH STREAMS 12. INSTAGRAMImage based#ContextualPost livePost on PhoneUsername abbeytalksocialPassword abbey11Download app post from this! 13. INSTAGRAMUsername abbeytalksocialPassword abbey11Download app post from this! 14. LINKEDIN1. Personal Profiles2.Company Pages3.Groups 15. PERSONAL PAGESOnline CVProfile PicturesInfo info infoUpdatedLink to company page 16. PERSONAL PROFILES 17. PERSONAL PROFILES 18. COMPANY PAGESEducationHighlight your servicesUpdate followersCareer opportunities 19. LINKEDIN GROUPSProfessional InteractionThought LeadersAlumni 20. QUICK TESTChange in match timeLeavers ballNew drama teacher roleWellington in the sunrise 21. RULESThink WhereThink WhenThink How