let's get social...nrhra... 2013

“WE ARE THE PEOPLE FORMERLY KNOWN AS THE AUDIENCE.”

JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006

JAY ROSEN, NYU JOURNALISM PROFESSOR, 2006

NRHRA  Chapter  Mee.ng                          July  2013    @RobinSchooling      

LET’S GET SOCIAL!! HOW HR PROS CAN GAIN A COMPETITIVE ADVANTAGE

@ROBINSCHOOLING

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C’MON HR! SOCIAL MEDIA USAGE IN THE US

¥ 62%  of  men;  71%  of  women  

¥ 66%  of  internet  users  have  a  SM  account  

¥ 32%  of  users  are  age  65+  

¥ 83%  between  18-­‐29  

“HOW CAN YOU SQUANDER EVEN ONE MORE DAY NOT TAKING ADVANTAGE OF

THE GREATEST SHIFTS OF OUR GENERATION? HOW DARE YOU SETTLE

FOR LESS WHEN THE WORLD HAS MADE IT SO EASY FOR YOU TO BE

REMARKABLE?”

SETH GODIN

¥  HR  asks  the  ques,on....  (Why  Social?)  

¥  What’s  the  point?  (How  YOU  Can  Use  SM)  

¥  Hashtag  This!  #  (The  Basic  Channels)  

¥  Embedded  Social  –  Make  your  own  Meme  (SM  in  Your  Org)  

¥  The  Future’s  so  Bright….                                                (What’s  Next?)    

WHY SOCIAL?

@ROBINSCHOOLING

SAY WHAT?

PEOPLE ARE SOCIAL!

@ROBINSCHOOLING

PEOPLE ARE SOCIAL!

@ROBINSCHOOLING #BRSOCME #HR

HR REALITY

@ROBINSCHOOLING

THE ZOMBIE APOCALYPSE?

@ROBINSCHOOLING

@ROBINSCHOOLING

UNDERSTANDING

STRATEGY POLICY

HOW YOU CAN USE SOCIAL

@ROBINSCHOOLING

WHAT ARE YOUR GOALS?

¥  Goal  1:    Who  Are  You?  

¥  Goal  2:    Enhance  Development  

¥  Goal  3:    Build  Rela,onships  

¥  Goal  4:    Collaborate  and  Share  

@ROBINSCHOOLING

GOAL 1: WHO AM I?

LEARNING

GOAL 2: ENHANCE DEVELOPMENT

CONNECTIONS

GOAL 3: BUILD RELATIONSHIPS

COLLABORATION

GOAL 4: COLLABORATE AND SHARE

CHANNELS

@ROBINSCHOOLING

LINKEDIN

200 MILLION ACTIVE USERS

LINKEDIN

Most  Important  parts  of  your  LinkedIn  Profile?  **  

¥  Your  Photo  

¥  Headline  

¥  Keywords  

¥  Visibility  

** HINT: THE ONLY THINGS THAT SHOW UP IN LINKEDIN SEARCH RESULTS!

¥  Add  screen  shot  of  MY  profile  

@ROBINSCHOOLING #BRSOCME #HR

LINKEDIN

@ROBINSCHOOLING

@ROBINSCHOOLING #BRSOCME #HR

FACEBOOK

1.11 BILLION USERS – 1 OF EVERY 7 PEOPLE ON EARTH 750 MILLION MOBILE USERS

FACEBOOK

¥ 52%  of  job  seekers  use  FB  to  help  find  work  

¥ 25%  of  job  seekers  updated  profile  to  add  professional  info  

¥ 1  in  5  job  seekers  had  contact  share  job  info  

Jobvite  –  2012  social  job  seeker  survey  

 @ROBINSCHOOLING

TWITTER

TWITTER

Twi^er  

•  Username  -­‐  recognizable,  searchable,  SEO  

•  BIO  

•  Picture  

•  What  is  your  message?  

•  Engage  

500 MILLION USERS – 200 MILLION ACTIVE USERS 60% ACCESS VIA MOBILE

@ROBINSCHOOLING #BRSOCME #HR

KNOW KEY TERMS

@ROBINSCHOOLING

@ROBINSCHOOLING #BRSOCME #HR

ENGAGE

¥  Engage  with  others  

¥  Take  the  connec,on  to  another  network  

¤  “Trixie….I  enjoy  being  connected  on  Twi^er  and  wanted  to  invite  you  to  connect  on  LinkedIn  as  well.”    

 @ROBINSCHOOLING

RECRUITING ON TWITTER

¥  @UPSJobs  

¥  @googlejobs  

¥  @EY_CareersUS  

¥  @TWDCjobs  

¥  @PepsiCoJOBS  

IN HR, USE TO RECRUIT …..AND ONBOARD

KNOW KEY TERMS

¥ #HR  

¥ #TChat  

¥ #HFchat  

¥ #DTHR  

¥ #SHRM  

¥ #jobs  

¥ #career  

¥ #HRHappyHour  

¥ #lashrm14  

¥ #nextchat  

¥ #talentnet  

¥ #HRtechchat  

¥ #leadership  

¥ #recrui,ng  

@ROBINSCHOOLING #BRSOCME #HR

SOCIAL MEDIA IN YOUR ORGANIZATION

@ROBINSCHOOLING

YOUR CULTURE

@ROBINSCHOOLING #BRSOCME #HR

TIE TO OBJECTIVES

Innova.on  

Create  a  shared  sense  of  community  

DETERMINE CHANNEL/TOOLS

@ROBINSCHOOLING

“Typical” Networks

¥ Instant  Messaging  

¥ Wikis  

¥ Internal  Blogs  

¥ Sharepoint  

Social Networks

¥ Yammer  

¥ Bloomfire  

¥ IdeaScale  

¥ Socialcast  

@ROBINSCHOOLING #BRSOCME #HR

Did  you  hear  a

bout  the  new  

revenue  proje

c.on?  

I  sure  wish  they  would  tell  us  about  the  IPO…  

I  heard  Sue  had

 her  baby!  

@ROBINSCHOOLING #BRSOCME #HR

DEPLOYMENT AND ADOPTION

¥  Survey  of  EEs  social  channel  usage  

¥  Focused  on  reasons  “why”  

¥  Employee  mee.ngs/webinars  

¥  LAUNCH  DATE:    April  2012  

¥  One  year  later:    33  ideas  posted;  171  comments;  379  votes    

¥  16  ideas  approved/implemented  

MEASUREMENT

THE FUTURE IS NOW

@ROBINSCHOOLING

SOCIAL TECHNOLOGIES TODAY

¥  1.5  billion  global  users  of  social  networking  channels  

¥  72%  of  companies  use  social  technologies  in  some  way  

¥  Knowledge  workers  spend  28  hours  per  week  wri.ng  e-­‐mails,  searching  for  info  and  collabora.ng  internally  

¥  20  –  25%  poten.al  IMPROVEMENT  in  produc.vity  

McKinsey  Global  Ins,tute  –  July  2012  (McKinsey  &  Company)  

SOCIAL TECHNOLOGIES TODAY

Breaking News

Intermediaries

WHO’S YOUR AUDIENCE?

MARKETING  

IT  

SALES  

WHO’S YOUR AUDIENCE?

¥  Customers  

¥  Job  Candidates  

¥  Employees  

¥  Brand  Ambassadors  

WHY NOT TO BLOCK SOCIAL NETWORKING AT WORK…

¥ Morale  

¥ Reputa,on  

¥ Communica,ons  

¥ Free  Adver,sing  

¥ Collabora,on  

¥ Social  Research  

¥ Skill  Building  

¥ Transparency  

¥ Good  PR  

¥ Networking  

TECHREPUBLIC.COM

REMEMBER HR.......

YOUR CHALLENGE FOR Q3

¥  Pick  one  social  channel  (i.e.  LinkedIn,  Twi-er,  Facebook)  and  commit  to  increasing  your  knowledge  and  use  

¥  Iden,fy  ways  you  can  leverage  social  media/social  technologies  within  your  HR  Department  

¥  Think  about…using  social  technologies/SM  to  improve  social  rela,onships  within  your  organizaBon  

¥  Be  purposeful  in  connec,ng  and  building  your  network…….  

@ROBINSCHOOLING

…by  connec,ng  with  me…  HRSchoolhouse.com  

LinkedIn  –  Robin  Schooling  

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