leveraging social media for student career success · leveraging social media for student career...

Leveraging Social Media for

Student Career Success

Lindsey Pollak California Community Colleges

November 2013

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Leveraging Social Media for Student Career Success

1.  Learn the Landscape 2.  Build A Professional Online Image 3.  Enhance Your Expertise 4.  Leverage Your Network 5.  Q&A

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LEARN THE LANDSCAPE 1.

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The Key Networks

LinkedIn Twitter Google+ Facebook Pinterest Tumblr

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What Employers Look For

1.  Visibility Are you “findable” on the social media sites where specific recruiters are looking?

2.  Differentiation What knowledge, skills or experiences can you display on social media that other people can’t?

3.  Consistency Is your image consistent across all social media and your in-person persona?

4.  Authenticity Do your social media profiles and posts feel genuine?

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BUILD A PROFESSIONAL ONLINE IMAGE

2.

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of employers have rejected a job candidate because of information they found about that person online.

70%

of employers say that a positive online reputation influences their hiring decisions.

85%

Build and Enhance Your Own Professional Brand

Live Demo: Career Services Professional

LinkedIn Profile

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Actively Support Student Use of LinkedIn

Google

LinkedIn Help Center http://help.linkedin.com

Free Webinars & Resources for Teaching Students LinkedIn http://university.linkedin.com

Job Board for Student Jobs & Internships http://linkedin.com/studentjobs

Helpful Resources

How to Guide Student Profile Building

Collect Examples of Strong LinkedIn Profiles

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Write Student Summaries Like Cover Letters

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Lindsey is competing her Associates degree at Long Beach City College. She is a member of the marketing club and a volunteer English tutor for the Big Brothers/Big Sisters program. Lindsey has worked as an intern for ABC Marketing in Long Beach and is currently seeking an entry-level marketing role. She is a strong writer, highly organized and eager to support marketing campaigns in any way.

Guide Students with Multiple Interests

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Define Skills (More Keywords!)

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Show Leadership and Engagement

Include Relevant Classes

More Student LinkedIn Profile Tips

1.  Professional photo of student alone

2.  Headline with area of study and/or career ambitions

3.  Job listings (Experience) can expand on resume with visual examples

4.  Inclusion of volunteer activities, internships, part-time jobs and extra curriculars

5.  Recommendations from professors, advisors and internship supervisors

-------------------------------------------- Jane Doe (718) 555-1234 Email: jane.doe@gmail.com LinkedIn: www.linkedin.com/in/JaneDoe

Add LinkedIn to Email Signature

Add LinkedIn to Resume

Be Cautious on Facebook, YouTube, etc.

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Overall, Maintain a PG-13 Rating

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ENHANCE YOUR EXPERTISE 3.

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“How Do I Stand Out from the Crowd?”

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Conduct Research on Twitter (Seriously!)

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Follow All of Your Prospects…

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…Wherever They Are

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Follow Me!

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Be a Secret Shopper (IRL)

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But… Do Not Become a Stalker!

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LEVERAGE YOUR NETWORK

4.

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of jobs are found through networking

– U.S. Department of Labor

70%

Start With People You Know

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends

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Connect to People You Already Know

Find Alumni to “Interview”

www.linkedin.com/alumni

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www.linkedin.com/alumni

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Customize All Outreach on LinkedIn

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Use LinkedIn for Follow-up

Join Professional Industry LinkedIn Groups

Use LinkedIn to Explore Opportunities for Undecided Students

Etiquette Tip #1: Give Up When Necessary

X!! X!!! X �49

Etiquette #2: Just Because You Can, Doesn’t Mean You Should

Etiquette Tip #3: Always Say Thank You

Thank you

Lindsey Pollak (212) 724-2616 lindsey@lindseypollak.com www.lindseypollak.com

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Q&A 5.

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