1. Leveraging Visual Assets for Social Media Success 2. Photos can inspire hope 3. They can make us laugh 4. They can evoke strong emotions 5. According to the National Center for Biotechnology Information, at the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. 6. Facebook posts with images average 39% more interaction.* *Buffer Social 7. Images work on Twitter too! Tweets with photos see more retweets 8. Weve covered the Why? Now for the How? 9. Facebook: Ideal images are nearly square 4:3 ratio 10. Have Fun! Incorporate unique, silly elements to stand out in the crowd. 11. Facebook: Video: Fewer likes but bigger reach 12. Facebook: Video: Fewer likes but bigger reach 13. Instagram: Its hip to be square Photo by Kelly Marchant @kellymarchant 14. Squareready: Makes non-square photos square (among other features) 15. Twitter: Horizontal is the way to go! 16. Timeline View Expanded View 17. Timeline View Expanded View 18. Google + grants you a little more flexibility Source: Sprout Social 19. Pinterest: The longer the better Source: Sprout Social 20. Other (FREE) tools to help you manipulate your images! 21. Microsoft Office Picture Manager 22. Lets say you dont have much in the way of visual assets 23. Social media channels are filled with talented photographersand people who just want to be noticed 24. Use a proprietary Hashtag to get permission to share images 25. Create brand ambassadors through engagement 26. Other avenues 27. Other avenues 28. Video Not just for DMOs With huge budgets anymore 29. Questions? @InMtHood @MtHoodTerritory Jarrod@MtHoodTerritory.com @JarrodLyman @JarrodLyman2