leveraging the promise of publishing and monetizing on the mobile ecosystem with video and apps

Nicolás Amado

Regional Sales Director – IBERIA

namado@brightcove.com – +34 93 112 7476 / +34 670 081056

#bciberia – Brightcove.com/es

Leveraging the promise of publishing and monetizingon the Mobile ecosystem with Video and Apps"

Our mission is to publish and distribute

the world’s professional digital media

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We eliminate the COMPLEXITY of working with

online video and with content apps

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So your organization can FOCUS on its

CORE BUSINESS or corporate mission

© 2011 Brightcove Inc.

Small and Medium Business

Consumer /

Retail

Technology

Financial

Serv ices

Government /

Educat ion / Non-profi t

Misc.

Media

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VIDEOJSHTML5 Video PlayerCloud Video Encoding Service

Full Cloud Solutions – Software as a Service

Concrete Cloud Solutions – Platform as a Services

© 2012 Brightcove Inc.

We service content-centric organizations and the web developers

that build their systems and solutions

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© 2011 Brightcove Inc.

Content consumption is evolving

8(1)Cisco Visual Networking Index: Forecast and Methodology, 2010–2015(2)IDC, 2011; Wall Street Research

© 2011 Brightcove Inc.

MOBILE IS TAKING OVER THE WEB

© 2012 Brightcove Inc.

BUSINESS MODELS / use cases

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1.Content Marketing2.Branding3.Freemium (€)4.Advertising supported (€)5.Paid Content (€)6.E-Commerce (€)7.Other

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Video Audio Images Text Other

CONTENTS

COMPREHENSIVE FULL SOLUTION FOR DISTRIBUTION, PUBLISHING &

MONETIZATION OF DIGITAL CONTENTS

Video On Demand

LIVE Streaming

Content Protection

Multi-device DRM

Constant Innovation Time To Market Elimination of Complexity Powerful Flexible & Open Platforms Global Scale

SaaS Model - SOFTWARE AS A SERVICE 6.100+ customers – 60+ countires – Since 2004 – Nasdaq Listed

• Advertising / Sponsorship• Pay Per View (PPV)

• Subscription, OTT, TVE• Calls To Action• e-Commerce

MONETIZATION

Cloud Video Encoding Service

© 2012 Brightcove Inc.

Disruption of the 3 Ds …

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DigitalDeviceDestination

© 2012 Brightcove Inc.

The Audience MOVED

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o“Who Moved My Cheese … Audience”

© 2012 Brightcove Inc.

And the POWER change hands

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The goal is

to get to your

Digital Audience …

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… with “EXPERIENCES”

They will OPT IN

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WHERE EVER THEY ARE

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Digital Content

Services

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Through ….

The complete platform for building and operating successful mobile apps with HTML5

© 2012 Brightcove Inc.

POWER to Business Users – TO MANAGE THE LIFECYLE OF APPS

Real time analytics

Track user behavior in real time

Measure installs, sessions & content-level activity

across all platforms

Integrate with third-party services

Push notifications

Visual message composition and targeting

Track campaign success with built-in analytics

Visual app configuration

Update content without redeploying

Control app and advertising settings

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Dual Screen TV Apps

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US State Department for iPhone

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Coca-Cola Koreafor Android

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US State Department for iPad

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AMC Mobile for iPad

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AMC Mobile for Androidtablets

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AMC Mobile for Android

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AMC Mobile for iPhone

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AMC Mobile for Amazon’sKindle Fire

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© 2012 Brightcove Inc.

Fox Newsfor iPhone

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GRUPO VOCENTO, DIARIOABC FOR IPHONE

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NBCU Screen itEmmy award judges exclusive

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© 2012 Brightcove Inc.

Met Opera On Demand for iPad

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Danke schön. Thanks you. Muchas gracias.

© 2010 Brightcove, Inc. All Rights Reserved. 40

Nicolás Amado

namado@brightcove.com - @bciberia

93 112 7476 – 670 081 056 - www.brightcove.com/es

© 2012 Brightcove Inc.

QUESTIONS

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How should content publishers act in the current situation?

Which steps should they take to secure their future?

What does it take to make the consumer pay for the content?