libqual+ at cranfield university selena lock libqual+ international results meeting 17 th july 2006
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LibQUAL+ at Cranfield University
Selena Lock
LibQUAL+ International Results Meeting17th July 2006
Who are we? What do we do ?
• An internationally renowned specialist institution
• Turnover £130m• 2000 employees• Entering our 60th
year –excellence in education since 1946
• Recruits exclusively at postgraduate level
• Promotes strong connections between teaching and research
• Uses our expertise to advance partnerships with industry
Cranfield University at DCMT• Cranfield University is
contract to deliver academic education to the MOD at the Defence College of Management & Technology
• Contract situation demanding high quality services
• Require separate LibQUAL+ campus analysis
DCMT Students
Subject range:• Defence• Management• Technology
• Mix of Military and Civilian
• ≈1000 students• 90% postgraduate and
post-experience• 100% postgraduate in
2007
DCMT Library
Physical Space:• 2,500 linear meters• ≈1000 meter2
Resources:• 16 million journal
articles• 1600 e-books• 116,000 books
Activity:• 60,000 Visits per year• 872 Active borrowers• 2,288 ILL requests• 115 general enquiries
a week• 136 research
enquiries a week• 68 staff hours spend
delivering training
Quality Management
• Twelve-year quality management programme
• Quality Performance Benchmarking system now a contractual requirement
• History of performance measurement inc:– Exit questionnaires– Priority Research– SCONUL Template– Benchmarking– LibQUAL+TM
LibQUAL+ at Cranfield University
• LibQUAL+ meets our need to measure service quality and benchmark our performance
• 2003– Stephen agrees to co-ordinate the SCONUL Cohort on
behalf of the WGPI – CU take part in the SCONUL Pilot
• 2005 – Cranfield University runs LibQUAL+
• 2006 – DCMT Library runs LibQUAL+ to measure impact of library
move
• 2007 – Cranfield University intends to run LibQUAL+
My Role
LibQUAL+ Local:• Marketing • Training • Analysis• Dissemination
LibQUAL+ (Inter)National:
• Organise events• Answer any
questions• Marketing• Additional
customised analysis• Seek funding
LibQUAL+ at Cranfield 2006
• Three month period Spring 2006• 333 responses
– 26.3% Response rate– Increase in responses by 40.5%
• Overall results improved again upon the previous excellent levels
• 205 comments received
DCMT Survey aims for 2005-06
• Test new Library building• Test launch of the new Library Web site• Test maintenance of other progress• Develop a new strategy in line with
changing academic needs
DCMT Overall 2006
Results of Action 2006
• New Library Building?– Improved in some areas and declined in others– Overall LP score is a little below 2005
• Launching the new Digital Library Web site?– Average increase of +0.14
• Progress largely maintained• Capability of data analysis and
presentation improved
Longitudinal Analysis
Overall
-1.00
-0.80
-0.60
-0.40
-0.20
0.00
0.20
Su
per
iort
y M
ean
Superiority Mean 2005 -0.07 -0.83 -0.33 -0.41
Superiority Mean 2006 -0.03 -0.70 -0.35 -0.35
Difference (05 - 06) 0.04 0.13 -0.02 0.06
Affect of Service Information Control Library as Place Overall
Start of an action plan…?
Users
Question Adeq.
UG Making electronic resources accessible from my home or office
-0.30
AS A library Web site enabling me to locate information on my own
0.00
AS The main text and readings I need for my work
-0.09
AS Ability to navigate the Web pages easily 0.05
LS Quiet space for individual work 0.00
LS Convenient service hours -0.17
LS Ability to navigate the Web pages easily 0.00
Comment AnalysisOverall commentary analysis
0
10
20
30
40
50
60
Affect of Service Information Control Library as Place General
Positive
Negative
General
Highlighting Issues
The only element that needs some work is the ability to interrogate library resources from remote desktops.
PostgraduateComputing & Information TechnologyDCMT Library31 - 45MaleFull-time
The new web page of the library (electronic access to various journals) is not as good or as easy to use as before.
Academic StaffElectrical EngineeringDCMT Library31 - 45MaleDoes not apply / NA
Changes over three years
Internal BenchmarkingAffect of Service
Information Control
Library as Place Overall
National Average External Benchmarking
-1.6
-1.4
-1.2
-1
-0.8
-0.6
-0.4
-0.2
0
Sup
erio
rity
Mea
n
DCMT Superiority Mean -0.07 -0.83 -0.33 -0.41
UK Superiority Mean -0.91 -1.32 -1.49 -1.20
US Superiority Mean -0.73 -1.37 -1.17 -1.09
Affect of Service Information Control Library as Place Overall
Peer-to-Peer Benchmarking
Dimension Summary
4.00
4.50
5.00
5.50
6.00
6.50
7.00
7.50
8.00
8.50
Affect ofService
Affect ofService
InformationControl
InformationControl
Library asPlace
Library asPlace
Overall Overall
DCMT Library 2 DCMT Library 2 DCMT Library 2 DCMT Library 2
Conclusions
• LibQUAL+ continues to be a strong marketing tool for Cranfield University, DCMT
• Additional analysis you do can be as big or small as you want it to be– The possibilities are infinite, your time may not be!
• Learn from your users, don’t just shelve their opinions
Shameless plug
Additional analysis available Contact me for details
Selena LockResearch & Development Officer
Cranfield UniversityDefence College of Management and Technology
Tel: +44 (0)1793 785561Email: s.a.lock@cranfield.ac.uk
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