libraries social media

Academic Libraries & Social Media

Derek Hansen& James Neal

Today’s Plan

Introductions Social Media 101: Tools & Trends Facebook & Twitter Achieving Goals & Meeting Needs Tools and Strategies for

– Professional development– Outreach & engagement– Education– Collaboration

@james3neal – Twitter

james3neal@gmail.com

First year MLS – Maryland's iSchool

Program Associate – Maryland Institute for Technology in the Humanites

James P. Neal, III

What is Social Media?

A set of online tools that supports social interaction between users.

Social media is about “transforming monologue (one-to-many) into dialog (many-to-many).”1

1 www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media

LESSON 1: MAKE IT PERSONAL

LESSON 2: Build Community

Most active…Least active

Act

ivity

Le

vel

LESSON 3: SEE THE SILENT MAJORITYAND DON’T BE UPSET BY THE DEVIANTS

LESSON 4: INFO TECHNOLOGY STRUCTURESSOCIAL INTERACTION

Threaded Conversation

Support community of practice by enabling group conversations that can be easily overheard; support Q&A

Chat, IM, & VoIP, Videoconference

Collaborate or discuss in real time either one-on-one or in a small group; build strong social ties

Blog, Microblog Disseminate time-sensitive content and solicit reactions by readers; build a reputation

Wiki Create and maintain community-authored content

Social Networking Help people find, maintain, and benefit from their social relationships

Social Sharing Share & lean about items (videos, photos) or content (bookmarks, articles) of interest

Virtual World, MMOG Simulate 3D world and engage in rich social experiences

Idea Generation Generate and assess new ideas

LESSON 5: CHOOSE IT ‘CAUSE YOU NEED IT, NOT ‘CAUSE IT’S NEW

LESSON 6: CREATE A HEALTHY INFORMATION ECOSYSTEM

RSS Feeds APIs Interoperability Mashups Aggregators

LESSON 7: INTEGRATE, BUT ASK FIRST

RSS feeds

Chat Widget

Custom Search

LESSON 8: DON’T REINVENT THE WHEEL

Facebook App

LESSON 9: GO TO WHERE THE PEOPLE ARE

Smartphones = communication platform, info portal, navigation tool, health monitor, game console

LESSON 10: THE REAL WORLD IS YOUR PLATFORM

LESSON 11: YOU HAVE TO KEEP UP TO INNOVATE

LESSON 12: ENGAGE THE MASSES

Achieving Goals &Meeting Needs

David Lankes

High Level Areas

Professional Development Outreach & Engagement Education (Information Literacy) Collaboration

Activity: Needs & Goals

1. Create a group of ~ 4 people for 10-15 minute session

2. Identify a notetaker/speaker3. List and prioritize specific needs your library

patrons and community has and goals related to those needs

4. Brainstorm ideas on how social media could be used to meet those needs/goals

5. Each group has ~2 minutes to share their best ideas with the group

FOLLOWERS-FOLLOWING

Are we friends on Facebook?

HASHTAGS

CASE STUDIES: California State University, Fullerton and North Carolina State University

FACEBOOK page: Joined May 2009 Uses Facebook as a “Micro News Channel”

• All other channels (Twitter, MySpace, YouTube, Flickr, RSS) automatically post to the “Wall”.

• There are specific tabs on the Facebook page that link to Twitter, and YouTube.

• Content on Facebook is automatically posted from Twitter as status update.• Patrons are allowed to post on the “Wall”.• Patrons can chat live with a CSUF librarian via the embedded Library H3lp

widget.• Patrons can search for material via the embedded WorldCat search widget.

Activity: What to Say?

1. Create a group of ~ 4 people for 10-15 minute session

2. Identify a notetaker/speaker3. List some different types of content or

activities that you could engage in on Facebook & Twitter

4. Each group has ~2 minutes to share their best ideas with the group

Professional Development

Suggested online resources

Academic libraries Social media Technology

Tools for professional development

Academic libraries

keptup.typepad.com

acrlblog.org

tametheweb.com

Social Media

mashable.com

readwriteweb.com

Technology

techcrunch.com

engadget.com

arstechnica.com

Social bookmarking and web “remembering” tools

diigo.com

delicious.com

google.com/bookmarks/

evernote.com

springpadit.com

Outreach & Engagement

Education

Collaboration

Two tools to really think about …

Credits

http://www.flickr.com/photos/oneeighteen/1690769913/

http://www.flickr.com/photos/zhurnaly/87396143/

http://www.flickr.com/photos/cupcakequeen/2447557364/

http://www.flickr.com/photos/chasing_imperfection/269997777/

http://scobleizer.com/2007/11/02/social-media-starfish/

Derek L. Hansen

Assistant Professordlhansen@umd.edu