library marketing: putting the fly back in flyers

Post on 21-Jun-2015

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This presentation was given at the North Carolina Library Association's 2014 Fabulous Fridays events. Join us as we discuss how Canva, an online graphic design tool, changed the way we thought about marketing our library's programs, services, and collections...and helped us design materials that communicate stylishly.

TRANSCRIPT

Potter, Ned. The Marketing Cycle. Library Marketing Toolkit. http://www.slideshare.net/thewikiman/marketing-libraries-what-the-notforprofits-can-learn-from-the-lotsofprofits

Fellow Travelers. http://pixabay.com/en/mountain-high-tatras-slovakia-71307/

Leg of the Journey. http://mrg.bz/kXhOQR

Card Catalog. http://pixabay.com/en/book-library-education-knowledge-283251/

Flying Books. http://pixabay.com/en/book-exposition-composition-poland-436512/

Audience. http://mrg.bz/1gvJoZ

Reuse. https://flic.kr/p/mpgYYX

Work Together. https://flic.kr/p/ekayda

Film Reel. https://flic.kr/p/9L2h1m

Keep It Tidy. https://flic.kr/p/6XsVUx

Pencils. http://pixabay.com/en/pencils-writing-office-21186/

Canva logo. http://sb.co/wp-content/uploads/2013/04/Canva_Logo-300x125.png

Canva circle logo. http://jewelsbranch.com/wp-content/uploads/2014/06/CanvaBasicsOnlineBusinessIcon.png

Finding Beautiful Images. https://flic.kr/p/5YWuWk

Sources. http://pixabay.com/en/dictionary-words-grammar-abc-390055/

Fonts used: Raleway Heavy & Oswald with an accent of Shadows into Light. All are available in Canva. Raleway & Oswald may be downloaded for free from www.fontsquirrel.com & Shadows into Light may be downloaded for free from www.dafont.com

CONTACT US with questions, comments, design successesKIM: kdunderdale@orangecountync.govLAURA: laura.c.mcpherson@gmail.gov

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