library marketing: putting the fly back in flyers
DESCRIPTION
This presentation was given at the North Carolina Library Association's 2014 Fabulous Fridays events. Join us as we discuss how Canva, an online graphic design tool, changed the way we thought about marketing our library's programs, services, and collections...and helped us design materials that communicate stylishly.TRANSCRIPT
GOOGLE IMAGES
FLICKR CREATIVE COMMONS
STOCK XCHANGE
MORGUEFILE
PIXABAY
TINEYE MULTICOLR SEARCH LAB
Potter, Ned. The Marketing Cycle. Library Marketing Toolkit. http://www.slideshare.net/thewikiman/marketing-libraries-what-the-notforprofits-can-learn-from-the-lotsofprofits
Fellow Travelers. http://pixabay.com/en/mountain-high-tatras-slovakia-71307/
Leg of the Journey. http://mrg.bz/kXhOQR
Card Catalog. http://pixabay.com/en/book-library-education-knowledge-283251/
Flying Books. http://pixabay.com/en/book-exposition-composition-poland-436512/
Audience. http://mrg.bz/1gvJoZ
Reuse. https://flic.kr/p/mpgYYX
Work Together. https://flic.kr/p/ekayda
Film Reel. https://flic.kr/p/9L2h1m
Keep It Tidy. https://flic.kr/p/6XsVUx
Pencils. http://pixabay.com/en/pencils-writing-office-21186/
Canva logo. http://sb.co/wp-content/uploads/2013/04/Canva_Logo-300x125.png
Canva circle logo. http://jewelsbranch.com/wp-content/uploads/2014/06/CanvaBasicsOnlineBusinessIcon.png
Finding Beautiful Images. https://flic.kr/p/5YWuWk
Sources. http://pixabay.com/en/dictionary-words-grammar-abc-390055/
Fonts used: Raleway Heavy & Oswald with an accent of Shadows into Light. All are available in Canva. Raleway & Oswald may be downloaded for free from www.fontsquirrel.com & Shadows into Light may be downloaded for free from www.dafont.com
CONTACT US with questions, comments, design successesKIM: [email protected]: [email protected]