lift conference twitter presentation

What the h*$% is

OfficeArrow, LLC. 2009.

use #LIFTsummituse #LIFTsummit

Jeff HilimireChief Digital OfficerEngauge

@jeffhilimirejhilimire@engauge.com

With 250+ employees and locations in five states, the concept of Engauge is to group brilliant agencies in the most vital marketing disciplines today – branding, direct, and digital:

• Engauge Communications

• Engauge Direct

• Engauge Digital

Clients

"Everything that can be invented has been invented." -- Charles H. Duell, U.S. Commissioner of Patents, in 1899.

"I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943

“I think these things [social networks] are going to have some legs, and yet there’s a faddishness, a faddish nature about anything that basically appeals to younger people.” --Steve Ballmer, Microsoft CEO

“It’s inherently silly and it’s inherently dumb.” --John Mayer, singer/songwriter, speaking on Twitter, who now is the #6 Twitter user in terms of number of followers (close to 1,000,000)

Everyone’s a skeptic

Tweet: when you send a msg via Twitter (not a “twit”)

Twit: when you say you “twittered” something

Hashtag: tweet topic (i.e. #swineflu)

Tweetup: when Twitter users meet <GASP> face-to-face

TwitPic: 3rd party application that allows pics to be tweeted

Twitterview: a public interview conducted over Twitter

Dweet: a tweet made, under the influence of alcohol

Twang: a tweet from someone in the South

RT: short for re-tweet.

So how do I not sound like a Twitter dork (a twork?)

• For more Twitter terms: http://twictionary.pbworks.com/

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With all this noise, With all this noise, what makes what makes Twitter so special?Twitter so special?

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So why is Twitter relevant? It’s growth is undeniably impressive

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Fastest Growing Social Networking Site

June 2008 – June 2009

1460%

~ 30M Twitter Accounts Today

Twitter’s growth caveat

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So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery

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So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery Because Oprah is doing it ;)

43%

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So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery Because Oprah is doing it ;) Because it has big time haters (so it must be doing something right)

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• "Twittering stems from a lack of identity. It's a constant update of who you are, what you are, where you are. Nobody would Twitter if they had a strong sense of identity." -- clinical psychologist Oliver James

"Using Twitter suggests a level of insecurity whereby, unless people recognize you, you cease to exist. It may stave off insecurity in the short term, but it won't cure it."

-- cognitive neuropsychologist Dr David Lewis

"A way of making sure you are permanently connected to somebody and somebody is permanently connected to you, proving that you are alive. It's like when a parent goes into a child's room to check the child is still breathing. It is a giant baby monitor."

-- book author Alain de Botton

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So why is Twitter relevant? It’s growth is undeniably impressive Imitation is sincerest form of flattery Because Oprah is doing it ;) Because it has big time haters (so it must be doing something right)

But mainly because: Twitter is a new broadcast medium It’s a real time analysis of people’s thoughts, interests, perceptions It’s (today) the only real-time search engine A legitimate customer service channel

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So what is Twitter exactly?

What’s What’s important to important to me and my me and my followers?followers?

...until recently. Much better.

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So who are all these people?

* http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/

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Why would anyone use Twitter?

Latest News and Events

Some express their thoughts on, well, anything...

Mr. Andrews,

If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith.

Many of my peers and I feel this is inappropriate. We do not know the total millions of dollars FedEx Corporation pays Ketchum annually for the valuable and important work your company does for us around the globe. We are confident however, it is enough to expect a greater level of respect and awareness from someone in your position as a vice president at a major global player in your industry. A hazard of social networking is people will read what you write.

-- FedEx Employee

In response to this public statement, emailing the FedEx Corporate Vice President, Vice President, Directors, the communication department, and Ketchum

-- James Andrews, former Digital PR and Communications for Ketchum

Hours before presentation to FedEx Worldwide Communications Group in Memphis, TN

Real-time event “conversations”

Real-time event “conversations”

U.S. Rep. Jack Kingston, UGA ’09 Commencement Speaker

Blah blah blah twitter Blah blah blah twitter blah blah blah...blah blah blah...

Amber Alerts

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Ok, I get it. So how do I start usingTwitter?

Most popular Twitter clientsTop 10 Twitter

Clients

Web TweetDeck Twitterfeed

Twhirl Twitterrific

Tweetie Text

Mobile TwitterFon

TwitPic

Blackberry

Twitterberry

Mobile Platforms for Twitter

iPhone Tweetie Twitterfon Twitterific Twitterlator

Windows Mobile Twinkini Android

TwitterDroid

Cross Platform Slandr TinyTwitter

How do I find people to follow?

http://mashable.com/followfri/

Now changing to

#FF

Do Brands Belong on Twitter?

@Starbucks

Transparent, personal, value-adding, participating via following.

Is there a place on Twitterfor B2B marketers?

Of course!Recruitment

Customer Service

Channel / Partnership building (cross linking, etc.)

…oh yeah, marketing!

Monitoring

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Tools & Measurement

Adam RicePresident, Looxii

TwitterMetrics:what can we measure ?

The What• Volume• Themes• Content

Volumehow much are people talking

Themeswhat (else) they are talking about

Contentwhat is being associated

3 Rules*1. Listen2. Engage3. MEASURE

*according to Marta Kagan

Why Measure• identify audience• know what to talk about

Last but not least…

JUMP IN!!!

Questions?@jeffhilimire

OfficeArrow, LLC. 2009.