Welcome!

If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166

Please use *6 to Mute your conference line

While we’re waiting for everyone to arriveType into the chat: What is your burning question about effective Twitter?

Flickr Photo by Malinki

This call is being recorded

* 2

LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Twitter Cohort GroupConference Call 3: July 11, 2011

Track 1: Beginner

Beth Kanter and Julie Pippert, Zoetica

Julie Pippert

Agenda

Roll Call (5 minutes)Where we’ve been, where we’re headed (15 minutes)Twitter Experiment: Increase Your Followers (15 minutes)Peer Assist (20 minutes)Reflection and Next Call (5 minutes)

Roll Call: Phone/Voice

When I call your name, Unmute by *7, say hello and Mute by *6

Type into the chat: Last month we shared some tips on the art of tweeting and integrating into your work flow. What did you put in practice? What did you learn?

http://zoetica-training.wikispaces.com/Participants+Track+1

Wiki: Remember Your Journals

Reflections to add as you:

What did you do?What did you learn?What is not yet clear?

Face-to-Face Workshop

Present your experiment:What you didResultsLessons Learn

Learning Culmination WorkshopWeek of October 10th

Ignite Style Presentation OR

Small Group Verbal Presentation

Implementation Grant: $2,500

How To Increase Your FollowersHow To Increase Your Reach (Retweet)

Increase Follower Counts Ethically• Converse with

influencers that care• Honestly follow

interesting people• Create your own Twitter

lists

More on Increasing Followers• Tweet relevant valuable

non org centric information

• Network weave• Promote on other

properties (web, cards, etc.)

• Hashtagged conversations

More Twitter Tips

• Measure via Hootsuite or bit.ly

• Click throughs to measure strength

120 is the new 140110 is the new 120

@DanZarrella

Ask for Retweet

The Science of Re-tweeting

Ask for the ReTweet

Earned Retweets where people are so compelled by the subject matter — should be the goal. This a sign of

worthy content.

Peer Assist

*6 mute*7 unmute

Reflection and Closing

• One minute of silence• Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?

Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitterHomework: Step 6/7Notes on the Wiki, Next Meeting August 1st