twitter training deck
TRANSCRIPT
Using Twitter to Grow Your Business
May 20, 2009
2
Agenda
• What is Twitter?• How can it help my business?• Getting started• Success stories• Useful tools• Q&A/Discussion
What is Twitter?
• A “micro-blogging” service where users can post public messages (both personal or professional)–Must be 140 characters or less
• Has become a new way to communicate & build relationships
• Growth has quadrupled in the last 2 months to 17 million visitors (April 2009)
Twitter’s growth
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What are the main benefits?
• Grow Your Reputation– Publicize your resources (online and offline)
• Find New Clients– Help people with accounting issues
• Network with Peers– 120 QuickBooks experts on Twitter today (and growing)
Remember…it’s a tool for building relationshipsRemember…it’s a tool for building relationships
Some common terms
• Tweet– A post made on Twitter
• ReTweet– Reposting someone else’s Tweet on your account – Shown as “RT @_____”
• @replies– A message to another user (eg, @IntuitPayroll: Hey, how are you?)
• Followers– When you follow other people, you see their tweets and vice versa– Your follower list is public
• Hashtag– A tag used for a specific topic to make it easily searchable by users– Create a hashtag by prefixing a word with a “#” symbol (eg, #CPA)
Demo 1: Twitter overview
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Getting started
• Create an account– Setup takes 1 minute– Fill out profiles with your bio, website and picture
• Read what your colleagues are saying – Use Twitter’s search function to search for key terms• Eg, “QuickBooks”• Save those searches
• Begin a dialogue!
Provide useful links whenever possibleProvide useful links whenever possible
What can I tweet about?
• Repurpose your existing online content (website, videos)• Promote your speaking engagements & trainings• ReTweet beneficial and relevant news to your followers• Provide helpful tips using the “#QBtip” hashtag• Help users with their questions• Send Thank You’s to people who mention or ReTweet you
Give first and you shall receiveGive first and you shall receive
Some examples
Demo 2: Example tweets
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Best practice: Dante Layton
• Uses Twitter seamlessly– Twitter, website, webinars, video content
all reinforce each other
• Engages and helps users• Drives leads: Staples/Free QB
promotion– Promoted free webinar on Twitter–Over 50 sign-ups – Earned over $6,000 with follow up
consulting– Invested 5 hours marketing including
webinar time
• Twitter: http://twitter.com/dantelayton • Website: www.dantelayton.com
How to “follow” effectively
Whom to follow• Your referral network:– Current clients– Chamber of Commerce, Rotary, other local orgs– Bankers, attorneys, family, friends– Publications, associations, etc.
How to find them (and how they can find you)• Twitter Search conversations• Directories: www.Twellow.com and www.WeFollow.com• Your friends’ followers
Engage users to achieve both quantity AND qualityEngage users to achieve both quantity AND quality
Other helpful tools
• Bit.ly: http://bit.ly/ – Shortens long URLs and tracks your links
• TweetDeck: www.tweetdeck.com – Personal dashboard for Twitter
• HelloTxt: http://hellotxt.com/– Allows you to publish updates from multiple social networks
• Twitalyzer: www.twitalyzer.com–Measures impact, sentiment and influence on Twitter
• …and hundreds more
Demo 3: Twitter tools
16
Q&A/Discussion
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Contact info
• Chris Kim– Email: [email protected]– Twitter: http://twitter.com/IntuitPayroll – Blog: www.IntuitPayrollBlog.com
• TWN Yahoo Group– http://finance.groups.yahoo.com/group/iasb/