light consulting - credentials 2016

[ T H E B R A N D I N N O V A T O R S ]

WWW.LIGHTCREATIVE.AGENCY

WHO ARE WE?

WHO ARE WE?

[ I N A N U T S H E L L ]

A BOUTIQUE LUXURY AGENCY PROVIDING SERVICES RELATED TO BRANDING, INTEGRATED MARKETING SOLUTIONS, CREATIVE DIRECTION, ADVERTISING, CAMPAIGNS AND EVENT PRODUCTION IN THE SECTORS OF FASHION, JEWELRY, ART AND HOSPITALITY BUT NOT LIMITED TO. WE DIVE INTO YOUR BRAND, ANALYZE YOUR BUSINESS, PRODUCT AND CONSUMER AND ALIGN YOUR PRINCIPLES TO WHERE YOU WANT TO GO IN THE LANDSCAPE OF YOUR MARKET. WE TAILOR MAKE STRATEGIES AND SOLUTIONS TO ACHIEVE YOUR ULTIMATE VISION AND GOALS. COMBINING THE INTERNATIONAL EXPERTISE OF OUR TEAM, WE ULTIMATELY TRANSFORM YOUR BRAND BY BECOMING YOUR BRAND INNOVATORS!

SERVICE BRANDING & INDENTITY

BRAND POSITION, IDENTITY & TONE

BRAND STRATEGY,

OBJECTIVES

PURPOSE,PROMISE, VALUES & VOICE

COYPWRITING

LOGO DESIGN

BRANDING

GUIDELINES

COLLATERAL & PACKAGING

DIGITAL

MOBILE/WEB DEVELOPMENT

CREATIVE SUITE

ADVERTISING

CAMPAING DEVELOPMENT

PRODUCTION

LOOKBOOK CREATION

MUA & HAIRSTYLING

DIRECTION

STYLING SERVICES

PHOTOGRAPHY SERVICES

VIDEO CAMPAIGN

CREATION

INTERIOR PHOTOGRAPHY

MARKETING SOLUTIONS

IDENTIFY TARGET

MARKET

OBJECTIVES AND STRATEGY

VISION, MISSION, GOALS & MESSAGING

EVALUATE

COMPETITION

DEFINE MARKETING CHANNELS

COMMUNICATIONS

CHANNELS

DEVELOP INITIATIVES

POST-EVALUATION

EVENTS & PRODUCTION EVENT CONCEPT

CREATION

EVENT DESIGN

EVENT/SHOWROOM DESIGN & DRESSUP

PRODUCT LAUNCHES

FASHION SHOW PRODUCTION

PRESS

PRESENTATION

VENDOR SOURCING

GUEST LIST & MANAGEMENT

AT YOUR SERVICE

[ H O W C A N W E H E L P ? ]

1 2 3 4

BEHIND THE SCENES BEHIND THE SCENES [ T H E A L C H E M I S T S ]

DIANA ONU [MANAGING DIRECTOR] A FASHION INDUSTRY SPECIALIST WITH OVER 15

YEARS EXPERIENCE IN MANAGING RETAIL AND WHOLESALE DISTRIBUTION ACROSS NORTH AMERICA AND MIDDLE EAST. LUXURY BRANDS, NINA RICCI, PAULE KA, REPETTO, SAND, PRINGLE OF SCOTLAND, INTERPARFUMS, AND WORKED FOR NOTABLE GROUPS CHALHOUB AND AL TAYER.

ZEINA SALAMEH [GRAPHIC DESIGNER] ZEINA IS A CREATIVE GENIUS BEHIND OUR COPRORATE CLIENTS. WITH OVER 20 YEARS EXPERIENCE IN CORPORATE BRANDING, SHE BRINGS OUT THE PERSONALITY ON ALL COLLATERAL, PRINT, ONLINE AND DIGITAL. SHE IS ALSO OUR PACKAGE DESIGN GURU.

FAHAD SHEHADAT [ART DIRECTOR] FAHAD IS A STRATEGIC AND EXPERIENCED DESIGN AND TECHNOLOGY PROFESSIONAL, ARMED WITH OVER 15 YEARS OF DEEP KNOWLEDGE AND EXPERIENCE SPANNING A WIDE VARIETY OF DISCIPLINES AND PLATFORMS AND HAS CLEAR VISION ON BRANDS AND USER BEHAVIOR. SAVVY IN WEBSITE DEVELOPMENT.

JUSTIN WU [PHOTOGRAPHER] JUSTIN WU, BORN AND RAISED IN CANADA, IS A WRITER, DIRECTOR AND PHOTOGRAPHER BASED IN PARIS, LONDON AND NEW YORK. CLIENTS INCLUDE LOUIS VUITTON, SALVATORE FERRAGAMO, GUCCI, VOGUE PARIS, GQ, GUCCI, JAY-Z'S LIFE+TIMES AND L'OREAL PARIS TO NAME A FEW.

OUR CLIENTS

[ D E F I N E U S ]

BRANDING & CREATIVE SUITE

B R A N D I N G C O L L E C T I O N S D E V E L O P M E N T C A M P A I G N E X E C U T I O N W E B S I T E & M O B I L E M A R K E T I N G S T R A T E G Y R E T A I L S T R A T E G Y

C O N C E P T D E V E L O P M E N T P H O T O G R A P H Y W E B S I T E D E V E L O P M E N T D I G I T A L S O L U T I O N S

C O R P O R A T E B R A N D I N G D I G I T A L S O L U T I O N S

I N T E R I O R P H O T O G R A P H Y W E B S I T E D E V E L O P M E N T S T Y L I N G S E R V I C E S

C O R P O R A T E B R A N D I N G C O L L A T E R A L D E V E L O P M E N T

ADVERTISING CAMPAIGNS

C R E A T I V E D I R E C T I O N A R T D I R E C T I O N P H O T O G R A P H Y S T Y L I N G P R O D U C T I O N

C R E A T I V E D I R E C T I O N C O N C E P T D E V E L O P M E N T A R T D I R E C T I O N C O P Y W R I T I N G P R O D U C T I O N S T Y L I N G P O S T P R O D U C T I O N

C A M P A I G N C R E A T I V E C R E A T I V E D I R E C T I O N C O N C E P T D E V E L O P M E N T A R T D I R E C T I O N C O P Y W R I T I N G

C R E A T I V E D I R E C T I O N C O N C E P T D E V E L O P M E N T A R T D I R E C T I O N P R O D U C T I O N

C A M P A I G N C R E A T I V E C R E A T I V E D I R E C T I O N C O N C E P T D E V E L O P M E N T A R T D I R E C T I O N C O P Y W R I T I N G

I N - S T O R E C A M P A I G N C R E A T I V E D I R E C T I O N C O N C E P T D E V E L O P M E N T A R T D I R E C T I O N C O P Y W R I T I N G

EVENTS & PRODUCTION

C R E A T I V E C O N C E P T S H O W R O O M D E S I G N V E N D O R S O U R C I N G I N T E R I O R P R O D U C T I O N

H A R P E R ’ S B A Z A A R W O R L D O F F A S H I O N

F A S H I O N S H O W P R O D U C T I O N A R T I S T M A N A G E M E N T S E T - U P C O O R D I N A T I O N

F A S H I O N S H O W P R O D U C T I O N M O D E L C A S T I N G L I G H T I N G S E T - U P C O O R D I N A T I O N

V E N D O R S O U R C I N G E V E N T C O O R D I N A T I O N S E T - U P

P O P U P E V E N T

FASHION DIRECTION & STYLING

F A S H I O N D I R E C T I O N S T Y L I N G M U A / H A I R S T Y L I N G

CONTACT US

[ T H E B R A N D A L C H E M I S T S ]

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