lighting lessons on the latest: facebook and pinterest
Post on 17-Aug-2015
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About me:
Blogging for 11 years, Best-Selling Author and Social Media expert.
Pageviews: 2,000,000 monthly
Facebook: 800,000k
Instagram: 110,000k
Pinterest: 80,000k
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We will cover: Insights- Get to know your fan page
Sharing- How to share, when, what Engagement- the importance of engagement and 5 awesome ways to do it
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Two kinds of popular
Organic
Earned
Set up to earn money and they want yours.
Boosted posts, paying for likes
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iambaker.net
SHARING:
How- link, image, video, text When- optimize sharing based on your pages insights
What- know the focus of your page and highlight it
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What is the BEST and FASTEST and MOST RELIABLE way to
grow your Facebook following and increase engagement?
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FIVE WAYS TO CREATIVELY SHARE ON FACEBOOK
#1
QUOTES
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FIVE WAYS TO CREATIVELY SHARE ON FACEBOOK
#2
PRODUCTS
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FIVE WAYS TO CREATIVELY SHARE ON FACEBOOK
#3
BEHIND THE SCENES
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FIVE WAYS TO CREATIVELY SHARE ON FACEBOOK
#4
SOMETHING TRENDY
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FIVE WAYS TO CREATIVELY SHARE ON FACEBOOK
#5
SHARE THE LOVE
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The key in using facebook is knowing your audience and engaging them with what they love.
The key in finding HAPPINESS on facebook is engaging most in what you love. (your brand)
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Pinterest best practices for bloggers!
Pinterest: /malorie !Twitter: @malliegator!!
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Pinterest is a visual bookmarking tool that helps people save and discover creative ideas.!
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Find Pins in feeds, through search and on boards
Collect Pins on boards with the Pin It button
Try, buy or learn more from your Pins
Discover Save Do
People use Pinterest to…!
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1. Pinterest is not a social network!
!2. Pinterest is not a photo
sharing site!!3. Pins are evergreen
bookmarks!!4. Optimize your profile and
boards!!5. Make your blog Pin-friendly!
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1. Pinterest is not a social network !
Source: Business Insider
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2. Pinterest is not a photo sharing site!
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3. Pins are evergreen bookmarks!
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A positive, intentional action that endorses your blog and creates a chain reaction of sharing
THE POWER OF PINNING
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The average Pin is repinned
11x
Surf Makinde Adeagbo
Trip Planning Lauren Michaels
Summer Kevin Knight
The Sea Shahrnaz Shifteh
Honeymoon Sadia Latifi
Wanderlust Tracy Chou
Vacation getaway Ben Chiaramonte
Around the world Greg Hoy
Spring Break Ideas Yuka Yamaguchi
Surf now die later Tiffani Jones Brown
The great outdoors Gabe Trionfi
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4. Optimize your profile and boards!
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YOUR PROFILE AND BOARDS Blog title, name, or both?
Put yourself in the mindset of a Pinner
Be search-friendly and descriptive
Keywords matter; hashtags don’t
Don’t spread yourself too thin
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HOW DO YOUR PINS GET DISCOVERED?
Home feeds of your followers
Repins (shown to others’ followers)
Pin It button on your website
Search results and category feeds
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• Detailed descriptions • Lists • Text overlays • Tasteful branding
HOW TO MAKE PINS more helpful
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Go to THEMES > EDIT MASTER > and delete these guides from master layout before sending document to clients. More helpful
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DETAILED DESCRIPTIONS
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LISTS
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TEXT OVERLAYS
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that doesn’t distract TASTEFUL BRANDING
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Use vertical Pins Make sure your Pins don’t look like banner ads – avoid borders and blocks of logos or distracting text Don’t use hash tags Don’t overdo the in-description branding Use editing tools to clean up boards
A FEW MORE TACTICAL THINGS…
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5. Make your blog Pin-friendly!
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The Pin It button lets your readers save things they like onto Pinterest, which means even more people can discover your content.
GET THE PIN IT BUTTON
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Why use the official Pin It button?
• Provides access to unique audience insights through Pinterest Analytics
• Make it easy for people to save from your site
• Hover option increases Pinning
further
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PEOPLE ARE ALREADY PINNING YOUR CONTENT WWW.PINTEREST.COM/SOURCE/<YOURURL>
USE RICH PINS
Rich Pins include extra information right on the Pin itself. There are six types of Rich Pins:
Article Pins include headline, author and story description Recipe Pins include ingredients, cooking times and serving info Product Pins include real time pricing, availability & where to buy Place Pins include a map, address, and phone number Movie Pins include ratings, cast members and reviews App Pins include install buttons for iOS apps
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Use Rich Pins!
What are they? Let Pinners buy products right from the Pinterest iOS app For bloggers or sellers: Create shop-able boards, product guides, and more. If you’re interested, sign up for our waitlist on our business.pinterest.com. Benefits: A simple, secure mobile checkout, making it easy for folks to take action on Pins they love. Allows you a new way to reach shoppers – for free!
BUYABLE PINS
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CROSS PROMOTE YOUR PINTEREST PRESENCE
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Feature your Pinterest profile, boards and most popular Pins on your website using analytics data and
widgets. Promote your presence on other other social channels.
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CONFIRM YOUR WEBSITE AND EXPLORE PINTEREST ANALYTICS
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Confirming your website gives you access to Pinterest Analytics
See what people like from your Pinterest profile and website, and get data about your audience to learn what
they’re interested in
Unexpected product adoption!
Insight
New use, new product!Downy Unstoppables Candle
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Pinterest Tips !1. Use detailed descriptions !2. Use text overlays!3. Use vertical images!4. Don’t upload photos !5. Pin professional quality images from
your site!6. Clean up with editing tools!7. Install the Pin It button on your site!8. Cross-promote your Pins!9. Use Rich Pins on your site!10. Confirm your website and use
analytics !
Get guides on Pinterest Analytics, creating great Pins, and more BUSINESS.PINTEREST.COM
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I’VE BEEN PINNING ALL MY LIFE
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(I just called it ripping stuff I like out of magazines)
my college dorm room, circa 1993
magazines ->
<- collages
THIS IS MUCH NEATER…
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thanks, Pinterest!
HERE’S WHY I LOVE IT
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and why you might, too
SHARED INTERESTS
• Make friends with strangers!
HERE’S WHY I LOVE IT
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and why you might, too
SHARED INTERESTS
• Make friends with strangers!
VISUAL SEARCH
• Like Google, but better!
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and why you might, too
EVERGREEN CONTENT
• It’s new to you!
SHARED INTERESTS
• Make friends with strangers!
VISUAL SEARCH
• Like Google, but better!
HERE’S WHY I LOVE IT
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and why you might, too
EVERGREEN CONTENT
• It’s new to you!
USER TOOLS
• Help that’s actually helpful!
SHARED INTERESTS
• Make friends with strangers!
VISUAL SEARCH
• Like Google, but better!
As a Content Creator Big impact changes:
1. Group boards
2. Smartfeed & Pinnability
Lessons:
1. Curation matters
2. Start one to grow following
3. Join one for engagement
4. Relevance = Longevity
GAME CHANGERS & LESSONS LEARNED
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two hats are better than one
GAME CHANGERS & LESSONS LEARNED
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two hats are better than one
As a Brand Marketer Big impact changes:
1. Image size
2. Giveaways
Lessons:
1. Test on your own account first
2. Vertical pins with steps were repined at least 3x more often
3. Reward quality over quantity: Sweeps = Chance, Contest = Skill
As a Content Creator Big impact changes:
1. Group boards
2. Smartfeed & Pinnability
Lessons:
1. Curation matters
2. Start one to grow following
3. Join one for engagement
4. Relevance = Longevity
THE LAST PIN
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