linked in 101
Post on 22-Dec-2014
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LinkedIn 101
As you come in, please log into or create your LinkedIn account. We
will start shortly.
100 million professionals
Why use LinkedIn?
What is LinkedIn?
Before We Dive In:
• LinkedIn is a MEANS not an end in itself
• It’s 1 tool in your tool belt as you job search
• Goal: get offline – actually meet people
• Know your goals with using LinkedIn
Start at the Bottom
• Contact me for…be specific• Contact info – easy to get ahold of you. You
decide – phone/email – personal/work• Twitter – if appropriate• Add websites – current company, major
webpage, blog – rename the link that shows in your profile
• Interests – can show well roundedness, can be talking points in interview, help connect you to others – put in 5 now.
• Groups – later…
Include them throughout your profile.
Write down yours now.
KEYWORDS
• List at least 3• Start with bullets from
resume – copy/paste• Can make 1 job into 2 if
promoted• Infuse keywords in your
‘titles’• Room to write specific
stories
ExperiencesRefer to your resume
Your 1st interview happens without you
Recommendations• Choose 3-4 connections and write one for them. Can be just a few sentences• Then request from those people. Reciprocal
relationship• Professors, Classmates• Supervisors, Coworkers • Activity members• You get to review and decide if visible. • These help you get to 100%• Don’t forget this in the future as well. • Goal – one for each section in your profile
Your Education
• High School and College• Can include other schools attended if that
was a strong network of people• Minors; GPA if 3.0+; Honors; Awards • Activities• Honor Societies
Specialties – a.k.a. KEYWORDS!
• Include jargon from the field you want to go into.
• Read job postings to ID some of the good keywords
• Include skills that are in demand
• TOP SKILLS • 1 Teamwork• 2 Professional
Communication• 3 Problem-Solving Skills • 4 Ability to learn• 5 Organizational Skills • 6 Analyze data• 7 Technical knowledge• 8 Computer skills• 9 Writing skills• 10 Persuasion skills
• My name is…I am a…specializing in…• List names of companies you’ve
worked with (name recognition)• Include keywords and show off
skills • Show results from projects or
internships (how do you solve problems)• Show competencies from
classes • Write it in person, make it
conversational• Include a call to action – call me
today…
SUMMARYTake some notes on it now and draft it before posting
Claim your URL
Public Profile
• Make it your name or something close
• Add it to the contact info on your resume
• Put it on a business card
At the top
• Your full name• Your geographic
location *can put your desired location
• Choose industry you hope to begin in
• Your profile headline
Profile Tip
• Update your status regularly, more when you’re looking for a job.
• Stay in the know with your industry: alltop.com
• Add your interests at the bottom
• Find profile “mentors”
• Verify and decide your public profile settings
• UNCG Career Services Center • UNCG Bryan School of
Business & Economics Alumni (junior/seniors)• Associations, Interests• Things you support• Ties to a desired
geographic location – young professionals
Groups Check your settings to decide the emails you get.
Now it’s time to add connections
• Sync with email
• Connect with me
• Search connections based on keywords – former jobs, education, etc.
Next Steps
• Keep your profile updated
• Get a photo added to your profile
• Do recommendations
• Begin interaction – status updates, groups, Answers section
• Applications like box.net, reading list or events
• Check out the LinkedIn blog, LinkedIn apps, LinkedIn labs
Linda Pollock301Q Bryanl_polloc@uncg.eduDrop In Mondays/Tuesdays 12-2p
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