linked in marketing solutions media kit 2013 (pl)

LinkedIn Marketing Solutions

Connect the world’s professionals to make

them more productive and successful

Our Mission

1 of every 3 professionals

3

on the planet is LinkedIn

LinkedIn in Canada

5th Largest Market in the World!

©2013 LinkedIn Corporation.

All Rights Reserved. 4

7,000,000+ Canadian Members

Over 6 Million Unique Visitors

198 Million Page Views

131 Million Minutes

5.9 Average Minutes Per Visit

5 Visits per UV/month

*ComScore - March 2013

LinkedIn Canada

Majority of Canadian Unique Visitors earn $75,000 +

©2013 LinkedIn Corporation. All Rights

Reserved.

5 *ComScore - March 2013

$15,000 - $24,999

$25,000 - $39,999

$40,000 - $59,999

$60,000 - $74,999

$75,000 - $99,999

$100,000 +

Only LinkedIn reaches this affluent audience (March 2013 Cross Visiting)

3,740M Unique Monthly Visitors

2,768M Unique Monthly Visitors

4,219M Unique Monthly Visitors

2,497M Unique Monthly Visitors

1,265M Unique Monthly

Visitors

521M

963M

1,256 M

1,063M

1,500M

80% of LinkedIn users

do not visit Rogers

+83% of LinkedIn users

do not visit NP 92% of LinkedIn users do not visit WSJ

+84% of LinkedIn users do not visit NYT

75% of LinkedIn users do not visit G&M 6,183M

Unique Monthly Visitors

Our value propositions

7

resonate with members

Identity

Insights Everywhere

57% growth in page views y/y

200,000+

8

professionals join daily

32% growth in monthly users y/y

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

1 4 7 16

31

53

87

144

200MM+

Content is our core

9

6X More engagement with

content vs jobs

BRANDS

2.7MM Company Pages

Company Updates

SlideShare

Groups

THOUGHT

LEADERS 200+ Influencers

NEWS 1.3MM Publishers

LinkedIn Today

PEERS 1.5MM Groups

Connections

200 million minds. One aspirational mindset.

10

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend Time Invest Time

1

2

3

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Professional Networks

Career info

Updates on brands

Current affairs

We build

relationships between brands and the world’s professionals to make them both more successful

11

Brands build relationships with the world’s professionals by using accurate targeting to deliver relevant content

12

Target Publish Extend Target with accuracy

to reach a high

quality audience

Publish relevant

content in a

professional context

Extend through social

sharing and extend

quality traffic and data

to your sites

Target with Accuracy using authentic data

13

Who they are Who they know What they do Their profile Their connections Their behavior

Profiles

LinkedIn

Member

Data

Seniority

Function

Company

Connections

Occupation

Industry

Group Federation

Group

Membership

Title

Company Size

Geo

©2013 LinkedIn Corporation. All Rights Reserved. 15

Advocates Influencers, Opinion Leaders, Circles of

Influence

Crowds

Models Young and Upwardly Mobile, SMB

Business Travelers

Personas Veterans, Retirement, Ex-pats, Un-employed Freelancers, Fortune 1K

Actions Career/Company/Profile Changers

Job Searchers, Career Starters Recommender/ed, Mobile Users

©2013 LinkedIn Corporation. All Rights Reserved. 16

Intenders TECHNOLOGY

Compact Car

Hybrid

Full Size Car

Entry Luxury

Full Size Luxury

Crossover Utility

Alternative Fuel

Sports Car

Mini-Van

AUTOS

Consumer Electronics Mobile

Compact Car Auto Loans/Insurance

Banking & Credit

Insurance

Loans

HNW & HHI

Retirement

Traders

Mortgages

TRAVEL TECH

FINANCE

Business Leisure Vacation & Lodging

Leverage third party data and target professionals further down the purchase funnel

Custom Targeting

Followers of Industry

17

Solutions

Display & Text Links

Prominent placement

Appears on all high traffic

pages

Little competition

Rich media enabled

20

iPad Ads Reach professionals away from their desktop

Reach more affluent and

highly connected audiences

Win mindshare outside the

working day

Communicate when they’re

highly engaged and

receptive to advertiser

messaging

21

Sponsored Polls Engage members and extract professional insight

Receive timely intelligence

from a targeted focus group

Encourage interaction that

fuels earned media

Value added Poll Results

Page acts as a branded micro

site with complimentary

300x250 and 728x90 banners

One of the most engaging

solutions LinkedIn has to offer

22

Standard Content Ads Distribute your content directly to LinkedIn members

Extend the reach of existing

collateral

Drive engagement with a rich

and varied format

Benefit from viral spread

Click here to visit our ad vault:

http://72.47.193.177/apps/vault/

Share multiple feeds in a

dynamically updated ad unit

23

Video Content Ads Distribute YouTube assets directly to LinkedIn members

Make your presence more effective by broadening reach

Leverage existing video assets (youtube link)

Built in house by our Developer team

Encourage users to stay tuned-in for longer

Provoke an emotional response by bringing your message to life

24

Display Ads on SlideShare Reach a highly engaged audience with contextually relevant messages

Advertise to a focused

mindset

Time to leave an impression

Minimum competition for

attention

25

Audience Roadblock Exclusive ownership of your audience’s LinkedIn experience

Create impact with presence

throughout the user journey

Achieve 100% SOV for the

specified campaign period

Own all ad formats:

300x250, 160x600, 728x90,

text link

26

Sponsored InMail (Standard and Plus) Send a personalized message directly to a member’s inbox

Ensure standout; just one

message is sent every 60

days

Prompt user to take action

with customizable response

button

Encourage on-going

dialogue with optional social

widgets

27

Follow Company Ads Accelerate relationships with your key audiences

Maximize success by being

easily discoverable

Ensure follower quality

through advanced targeting

Invest only when a member

takes action

28

Join Group Ads Boost membership and drive traffic

Leveraged owned media

(Custom Group) and drive

membership

Target the ideal

professionals to join the

community

Increase Group awareness

and with co-branded units

Remind members to return

to the Group

29

Company Updates Ongoing dialogue with your dedicated Followers

Deliver standard or rich

media content for free

Boost relevance by targeting

sub-sets of Followers

Drive engagement to fuel

social sharing

Thanks!

Paul Lovie

Account Director, Marketing Solutions

O: 416.545.6623|

plovie@linkedin.com

ca.linkedin.com/in/paullovie

Nada Khan

Account Manager, Marketing Solutions

O: 1.416.545.6341 |

nkhan@linkedin.com

ca.linkedin.com/in/nadakhan/

©2013 LinkedIn Corporation. All Rights Reserved. 31

Appendix